E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Cloud contact center software company Five9's shareholders voted against the $14.7 billion all-stock acquisition deal from Zoom. A return to offices and in-person meetings have been cited for at least some of the reasons the deal ultimately fell through.
Autonomous car companies Waymo and Cruise are one step closer to offering driverless ridesharing in California after receiving approval from the state's DMV to begin charging fees for their services. Both companies still need approval from the California Public Utilities Commission before offering rides to the public.
Honda is looking to get more futuristic. The automaker announced a $45 billion, six-year investment into developing rockets, robots, and flying cars, noting that these areas of R&D are extensions of their core business.
The FAA has completed its investigation of Virgin Galactic’s Unity 22 test flight on July 12 after the aircraft flew out of protected airspace on its descent back to Earth. Virgin Galactic has been given the green light to resume flights but must request a larger share of protected airspace for future missions.
