E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Online tickets marketplace Vivid Seats CEO Stan Chia joined Cheddar’s "Opening Bell" to discuss the decision behind launching an IPO via a SPAC merger with Horizon Acquisition Corporation. According to Chia, it was the best route for the company as it looked to partner with a proven track record to strategize for the future. He also noted that pent-up demand for live events is as high as it's been in five years due to the pandemic. Shares are listed on the Nasdaq under the symbol SEAT.
Apple is expected to unveil a redesigned MacBook Pro, Mac Mini and the long-awaited AirPods 3 at its "Unleashed" event. We are also anticipating more information on Apple's own chip, as the chip shortage continues to ravage the tech industry. John Biggs, a writer and editor, gives a preview of the event and what we can expect from the new and improved devices.
Toyota is pledging to invest $3.4 billion into developing hybrid car batteries in the United States through 2030. The Japanese carmaker plans to establish a U.S. factory by 2025 and expects to create 1,750 jobs.
