E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Middle school students from across the country battled it out for a chance at being crowned 'America's Top Scientist.' Each applicant had to submit a video to compete in the '3M Young Scientist Challenge' and describe a unique solution to an everyday problem for the chance to win $25,000. 10 finalists were chosen and after a two-day virtual competition, one walked away with the title. 14-year-old Sarah Park won the award, she joins Cheddar News to talk about her invention Spark Care+.
Netflix workers are staging a virtual walkout today following backlash surrounding Dave Chappelle's comedy special "The Closer" and comments aimed at the LGBTQ+ community.
The ProShares bitcoin futures ETF jumped nearly 5% on its first day of trading, and ultimately closed the day at nearly $42 dollars a share, a solid jump from its initial $40 dollar price. Rayne Steinberg, co-founder and CEO of Arca breaks down the success of day one and what lead to the bitcoin futures ETF having the second most successful ETF debut ever.
Google is gearing up to release a new round of its smartphones with the Pixel 6 and Pixel 6 Pro models. The phones will be powered by the tech giant's very custom chip called Tensor.
