E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Social media giant 'Facebook' has rebranded itself as 'Meta' in a move that has many talking about the motive behind the timing of the announcement as the company finds itself getting negative press almost daily. Editor In Chief of Investopedia Caleb Silver breaks down the change and how the vision of Meta and the Metaverse could change the future.
Third quarter Shopify earnings fell below expectations in both revenue and earnings per share. Though the e-commerce retailer has seen growth in partnerships with Target and Spotify, as well as adoption of a buy now, pay later payment option, Hatem Dhiab, Managing Partner at Gerber Kawasaki explains the impact that ongoing supply chain issues have had on Shopify's bottom line.
Alphabet reported an earnings beat on the top and bottom lines, proving to be immune to Apple's privacy policy changes and the supply chain shortages. Cheddar News was joined by Martin Garner, COO of CCS Insight to dive into the numbers and the future of Google.
Carlo and Baker cover Facebook's big rebrand, the latest on Biden's economic agenda and more. Plus, ranking the best Halloween candy and the worst couple's costumes.
Nicola Mendelsohn, vice president of the global business group at the newly-christened Meta, joined Cheddar to discuss what went into the re-branding of Facebook's parent company. Regarding criticism that the name change might be a way for the company to deflect from news of its role in allegedly undermining child safety, growing political strife, and spreading vaccine disinformation, she noted that the process began even earlier. "Something like this takes a long time to pull together," Mendelsohn said.
Proptech startup Juno recently raised $20 million in a Series A funding round. The company says the funds will be used to further its mission of building sustainable and affordable apartment buildings across the United States. Juno Co-Founder and CEO Jonathan Sherr joined Cheddar News' Closing Bell to discuss.
