E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Bob Sutor, the chief quantum exponent at IBM, joined Cheddar to break down what the tech giant's new 127 qubit quantum processor, dubbed Eagle, will mean for computing. "We've broken through the way to scale these quantum devices to be bigger and bigger and therefore to be more useful," he explained. According to Sutor, quantum computing breakthroughs will provide faster or entirely novel solutions to complex, real-world problems in medicine, the creation of new materials, and even optimizing financial services.
Meta, the parent company of Facebook, is facing a lawsuit from Ohio's attorney general Dave Yost, who said the company misled the public about safety on the platform.
Bitcoin received its first update in four years called Taproot. Unlike the previous bitcoin update in 2017, Taproot has widespread support — in part because these changes involve fairly incremental improvements to the code. Christie Harkin, tech managing editor at CoinDesk, explained what the move could mean for the future of cryptocurrencies as a whole.
Snap has announced a licensing deal with Sony Music, giving its social media platform Snapchat access to the label's entire catalog. The deal now gives the company agreements with all of the major industry labels.
Kyndryl isn't wasting any time as an independent company. Just over a week after spinning off from IBM, the IT infrastructure services provider has announced its first global strategic partner in Microsoft. The two tech giants are coming together to form a new kind of power duo, creating multi-billion dollar revenue opportunities between the companies. Stephen Leonard, global alliances & partnerships leader for Kyndryl, told Cheddar more about the partnership and what it aims to achieve.
Bitcoin has successfully activated Taproot, the cryptocurrency's first major upgrade since 2017 and a highly anticipated change to the blockchain. Taproot will introduce what's known as Schnorr signatures, which will help transactions become more private, efficient and perhaps even less expensive. Robert Hackett, a cryptocurrency expert and journalist, breaks down the new upgrade and what it means for bitcoin users.
Jill is joined by Baker Machado to talk all things infrastructure: where will the money go and who’s in charge? Plus, Sesame Street has its first Asian-American muppet. And a trailer for the trailer for Spiderman. Huh?
