E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Roundhill Investments is investing in the metaverse, and it wants consumers to as well. The firm launched a metaverse exchange-trade fund called Meta back in June - the first ETF in the U.S. targeting investments in the next era of the internet. The fund's launch came months before the company formerly known as Facebook changed its name to Meta Platforms. Since the launch of Roundhill Investments' Meta ETF, it has grown significantly, reaching $500 million in assets. Roundhill Investments Vice President Mario Stefanidis joined Cheddar News to discuss.
A group of crypto investors has come together to raise millions of dollars in the hopes of owning a rare piece of the U.S. Constitution. According to the crypto group, "Constitution DAO" It is time to put the constitution in the hands of the people. CEO and Founder of Metaversal Yossi Hasson, joined Cheddar to discuss more.
Over the weekend, Russia fired a missile at one of its own satellites, triggering an explosion that launched thousands of pieces of shrapnel through space and forced the astronauts aboard the International Space Station to shelter in place. Senior Writer from Space.com Chelsea 'Foxanne' Gohd, joined Cheddar to discuss more.
Twitter announced a partnership with S&P Dow Jones Indices on Thursday to build the S&P 500 Sentiment Index for monitoring the performance of 200 S&P members based on tweets with company $cashtags. Jared Podnos, strategic market development lead at Twitter, and Peter Roffman, global head of innovation and strategy at S&P Dow Jones Indices, joined Cheddar to provide some background on the partnership and to explain exactly how monitoring companies through public opinion will work. "[The S&P] taps into this conversation. They understand the real-time conversation as well as the historical trends, and then we can analyze that and understand the consumer sentiment and really build these innovative products around that conversation," Podnos added.
Cognitive healthcare platform BrainCheck recently raised $10 million in a Series B round. The platform offers neurologists a new way to detect and care for brain disorders like Alzeheimer's, and brain injuries like concussions. BrainCheck CEO Yael Katz joined Cheddar News' Closing Bell to discuss.
Jean-Denis Mariani, the chief digital officer at COTY, the parent company for major brands like Bottega Veneta, Burberry, and Kylie Skin, joined Cheddar to talk about the impact of the pandemic on the beauty industry and the rapid shift to e-commerce sales. "There is no digital strategy anymore, only strategy in a digital world," he said. Mariani also talked about personalized makeup selection for consumers as the beauty sector begins to incorporate technology like artificial intelligence.
Amid an ongoing global semiconductor chip shortage, American automaker Ford has decided to open up supply chains of its own. Karl Brauer, an executive analyst at iSeeCars.com, joined Cheddar to discuss Ford's new partnership with multinational semiconductor maker GlobalFoundries to build those chips domestically. Brauer praised Ford for the move both for ongoing supply woes and the future of automobile manufacturing. "It's not just the supply chain," he said. "It's not just about getting chips, but maybe getting chips that are more customized and specific to your needs."
Gerald Johnson, Executive VP, Global Manufacturing and Sustainability at General Motors, joins Cheddar News to break down what Factory ZERO signifies for GM's all-electric future and why the auto manufacturer will be a leader in the growing EV industry.
