E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Stocks closed at session lows Wednesday as investors grew skittish over the first reported case of the COVID-19 omicron variant in California. Josh Sailar, Partner at Blue Zone Wealth Advisors, joins Cheddar News' Closing Bell to discuss investor worry over the new variant, the Fed dropping the word 'transitory' to describe inflation and potentially speeding up their asset tapering timeline, 2022 predictions, and more.
The Robin Hood Foundation is New York City's largest poverty-fighting organization. For more than 30 years, Robin Hood has built and fueled non-profits across all five boroughs. CEO Richard Buery joined Cheddar News' Closing Bell ahead of his ringing the closing bell at the New York Stock Exchange and later, lighting of the NYSE Christmas tree.
Creator commerce platform LTK raised $300 million in a recent funding round, now valuing the company at $2 billion. LTK is the world's largest influencer marketing platform and is known for helping to pioneer the so-called 'creator economy.' The company helps content creators make money off of their social media posts by hosting them on one central marketplace. LTK says more than $3 million in products are bought each year on its website and app. Now, the company is looking to continue its growth. LTK co-founder and president Amber Venz Box joins Cheddar News' Closing Bell to discuss.
Microsoft recently announced the standalone Teams Essentials as businesses continue to update their practices for the new norm of hybrid work life. Jared Spataro, corporate VP at Microsoft Modern Work, joined Cheddar to talk about solutions the tech giant has rolled out in order to help underserved small and medium-sized companies continue operations seamlessly. "We're excited about the opportunity to serve their needs better, and that, in particular, is focused on their meeting and communication needs," he said. "We start with Teams, which has been a wildly successful product for us up in the enterprise space, and now we have created a form of Teams that is particularly suited for small businesses."
No matter what you're in the market for this holiday season, there is one way that you can put some cash back in your pocket and stretch your gift budget a little bit further this year. With Lolli, for every gift you buy for someone else, you get the gift of free bitcoin back. CEO of Lolli, Alex Adelman, joins Cheddar News.
Iwao Fusillo, Chief Data & Analytics Officer, GM, joins Cheddar News to dispel myths and cut straight to the facts about GM's role in an all-electric future.
Over the Thanksgiving holiday, Elon Musk warned SpaceX employees in a leaked email that the company could be forced to file Chapter 11 bankruptcy if its raptor engine program fails. Musk then commented on the previous statement adding the detail that a recession could make such a bankruptcy possible.
Goldman Sachs is rolling out an Amazon Web Service for trading firms called GS Financial Cloud for Data with Amazon Web Services. The move comes as Wall Street looks to keep up with today's evolving tech.
Online ad-tech company Innovid made its public debut on the New York Stock Exchange. CEO and co-founders Zvika Netter joined Cheddar's "Opening Bell" to discuss factors that drove the company to launch an IPO via a SPAC deal. He noted that the rapid growth of connected TV advertising (CTV) made it an opportune time for his business to go public. While the company is profitable, Netter also explained the various avenues it will take to increase total revenue.
