E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Karen Worstell, Senior Cybersecurity Strategist at VMware, joins ChedHER to discuss the biggest trends and threats in cybersecurity going into 2022, and advice for women in the cybersecurity and tech industries.
It's Friday at long last. Jill and Carlo cover the latest on Omicron, including a possible superspreader event in NYC. Plus, previewing the November jobs report, a new Zoom feature no one asked for, and when it's no longer a good idea to eat Thanksgiving leftovers.
Square is changing its name to Block. It comes as the company expands beyond its original credit card reader business and into blockchain and crypto technology.
The name change will go into effect on December 10th, and the company says the name change, "creates room for further growth." Jim Anderson, CEO, SocialFlow joined Cheddar Movers to discuss.
Stock markets around the world continue to be impacted by fears of the new Omicron COVID-19 variant. President Biden today reiterated his stance that the new strain is cause for concern, but not cause for panic. Wells Fargo Investment Institute Global Equity Strategist Scott Wren joined Cheddar News' Closing Bell to discuss.
Not only has the Shiba Inu cryptocurrency become the 13th most valuable cryptocurrency by market cap with a worth of over $23 billion, but it has made one duo, known as the Shiba Brothers, millionaires. The brothers, Tommy and James, and Oskar Kowalski, Founder of The Global Incubator, join Cheddar News' Closing Bell, where they discuss their collaboration on Legends of Bezogia.
As the Leonardo DiCaprio-backed, pure-play electric vehicle company Polestar plans to close a SPAC IPO with Gores Guggenheim, CEO Thomas Ingenlath talked to Cheddar about how the company positioned itself to be able to go public. With competition tightening in the electric vehicle sector, Ingenlath noted what differentiates his cars from the competitors. "Scandinavian cool design and of course the road to zero emissions is something that we take very, very seriously," he said.
