E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Liz Mann, EY Americas Cybersecurity Consulting Leader, joins Cheddar News to discuss the state of cybersecurity in 2022, ways to implement preventative cybersecurity practices, and what the next generation of authentication looks like.
CES, the world’s largest annual tech trade show kicked off in Las Vegas on Wednesday. Cheddar News speaks with Ian Sherr, editor at large for CNET, about this year’s biggest trends.
At a time when banks in countries like Australia and Spain are offering customers cryptocurrency assets for the first time, Josh Goodbody, COO of Qredo, believes we're going to see more financial institutions across the world unveil their crypto solutions this year after developing them behind the scenes last year. He joined Cheddar News' Closing Bell to discuss.
The new year has just gotten underway, but the clock is already ticking for the Democratic-led Congress to pass bills regulating big tech. Evan Greer, Director for Fight For the Future, joins Cheddar News to explain why Democratic lawmakers would want to push legislation now, and what a Republican takeover would mean for the industry.
Americans looking to purchase at-home COVID-19 tests will now have to shell out a bit more money after an agreement expired between the White House and companies to sell the tests at cost. The price of Abbot's BinaxNow test kit from October to December was $14 apiece; on Tuesday, Walmart's website listed the test for $19.88, and Kroger listed the tests for $23.99. Carbon Health Regional Clinical Director Dr. Bayo Curry-Winchell joined Cheddar News' Closing Bell to discuss the impact higher prices will have as the nation experiences another surge in cases.
2022 is set to be a big year for autonomous technology. After many new partnerships, acquisitions, and developments in 2021, all eyes will be on the self-driving sector to see what progress, or lack there-of, will be made this year. Soroush Salehian, CEO and co-founder of Aeva, gives a look at what's ahead for the industry.
