E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Energy Impact Partners is a VC firm committed to helping the world move toward a more sustainable future. The tech-focused fund aims to reach $350 million for its Deep Decarbonization Frontier Fund,' which aims to support early-stage companies working on innovative solutions. Energy Impact Partners' Managing Director Andy Lubershane joined Cheddar Climate to discuss.
Over the years we have heard a number of ways people can invest. However, have you thought about how you could invest in sneakers? Well, one platform says you can do that and more.RARE is an investment platform for sneakers that allows users to easily invest in the sneaker culture by giving them the opportunity to buy and trade shares of rare shoes and letting users own some of the most sought-after kicks at a fractional level. Rare says the goal is to empower the communities who made sneakers what they are today and give everyone a piece of the pie. CEO of RARES, Gerome Sapp, joined Cheddar to discuss more.
Crypto is increasingly becoming a hotspot for criminals and fraud with cryptocurrency crime reaching a record-breaking high. reports show scammers took $14 billion worth of crypto in 2021 alone. The latest crypto scam is aimed at investors in Binance. Ben Armstrong, the founder of Bitboy Crypto, joins Cheddar News to discuss.
SES Holdings, a leader in production of high-performance hybrid lithium-metal rechargeable batteries for electric vehicles, has arrived on Wall Street. The company went public via SPAC deal and now trades on the New York Stock Exchange under the ticker 'SES.' Qichao Hu, founder & CEO, joined Cheddar Movers to discuss the debut as well as what lies ahead for the company.
More than 70 religious leaders have come together to sign a letter to urge Mark Zuckerberg and Meta to halt plans for Instagram for Kids. The signers claim that this new platform, currently on pause, could cause spiritual harm to young people. Lucy Kidwell, the screen-free week coordinator for the nonprofit that organized the letter, Fairplay, joined Cheddar News to discuss the issue on Safer Internet Day. "It's not necessarily the content, even, that's on these platforms, but more the structure of the app itself," she said. "It's all focused on comparison, promoting yourself, putting forward this image of perfection and this beautiful life that's really harmful to kids who can't really separate what's real and what's fake and who may not be emotionally mature enough to handle something so complicated."
