FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The U.S. stock market plunged on Tuesday ahead of the Thanksgiving holiday, mostly fueled by investors abandoning tech stocks. Following disappointing earnings, declines in Target and select retailers pulled the retail sector and the markets lower still.
It was another rough morning for the markets as the tech sector continued to drag down the major indexes. Retailers such as Target, Kohl's, and Lowe's were also trading lower after reporting disappointing quarterly earnings results. Plus, Cheddar sits down with actress Michelle Rodriguez and director Robert Rodriguez to hear about their new VR film 'The Limit,' now available across all VR headsets.
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PlayVS, a start-up created to build an infrastructure for high school esports, has announced a new Series B funding round of $30.5 million, led by Elysian Park Ventures, a firm that operates on behalf of the Los Angeles Dodgers ownership group. The new funding will also bring in new investments from Adidas, Samsung NEXT, and Plexo Capital, and angel investors include Sean “Diddy” Combs.
Apple talks a big game on customer privacy -- but that hasn't stopped it from making billions through its partnership with ad-based search engine Google. In an interview with Axios on Sunday, Apple ($AAPL) CEO Tim Cook defended his company's relationship with the world's leading search engine, and discussed the potential for regulation in tech, which he considers inevitable.
Snap Inc.— the maker of Snapchat — is planning to release a new version of its Spectacles glasses with two cameras and a higher price point of $350 by the end of the year, Cheddar has learned.
Since its founding in 1951, the Film Censor Board in India has kept Bollywood light and non-threatening. Enter Amazon, which is partnering with Excel Entertainment to produce "Mirzapur," a new, darker variety of Indian entertainment. Series creator Karan Anshuman talked to Cheddar about how Amazon helped them circumvent restrictions put on Indian television.
Affirm, the start-up that provides consumer loans at the point of sale, is ready to be more visible, according to its CEO and founder. "We’ve spent such a long time playing in the shadows and ... building this incredibly loyal following, but only by people who have encountered us,” Max Levchin, also one of the PayPal cofounders, told Cheddar. "Now we’re trying to get out there and say, ‘hey, here we are, you should be aware of us.’"
Nissan Motors Chairman Carlos Ghosn was arrested following a whistleblower report that he had under-reported his compensation and used company assets for his personal benefit, according to [reports]
