FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
These are the top stories, from Wall Street to Silicon Valley, that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Queens, N.Y. and Arlington, Va., will ultimately share the spoils of the hard-fought battle for Amazon's new headquarters. The two will split the planned HQ2s ー and the 50,000 jobs that come along with them. In a lower-profile twist, Nashville, Tenn. will unexpectedly be home to an operation center and about 5,000 new jobs.
Facebook CEO Mark Zuckerberg is fighting back after the New York Times published an investigation into how the company failed to address Russian meddling in the 2016 election. California officials doubled the number of people missing as a result of the wildfires to more than 600. And Bill Oliver, director of the new sci-fi drama 'Jonathan,' joins Cheddar to discuss his new film starring Ansel Elgort.
Facebook's latest scandal has raised serious questions about founder and CEO Mark Zuckerberg's oversight of the troubled media giant.
Following an impressive quarterly earnings report, Sonos VP of corporate finance Mike Groeninger told Cheddar about the company's ambitions to move outside the home and become the "world's leading sound experience company."
In a conference call with reporters on Thursday that lasted more than 80 minutes, Mark Zuckerberg declared that an extensive New York Times report about his company's insufficient and self-preserving response to Russian meddling on the platform was "simply untrue."
The New York Times published a bombshell report Wednesday evening detailing how Facebook has navigated public scandals and attacked its critics over the past few years. The stock moved lower Thursday on the news.
With an increasing number of mobility options, putting an end to distracted driving is more urgent than ever. Ryan Luckey, assistant vice president of brand marketing at AT&T, told Cheddar about AT&T's partnership with e-scooter company Bird to keep distracted drivers ー and scooter riders ー off the roads.
The FDA is moving forward with its proposal to restrict sales of most flavored e-cigarettes including popular brand Juul.
Uber released financial statements on Wednesday showing slowed growth and greater losses while the company continues to invest in food delivery, freight, and electric bikes.
