Whether it's tour merchandise or other retail items, musicians often seek ways to generate income in addition to the music they make. Gurps Rai, CEO of DroppTV, told Cheddar he's offering them a chance to do both in one place.
Rai started the music video platform, DroppTV, as a way for fans to buy the items they see in their favorite artists' videos. The CEO stated that the business gives fans a chance "to connect" with artists.
Perhaps the best part about the innovation, according to Rai, is that the viewing experience is uninterrupted if a person decides to shop.
"There's no hijacking and going to another link, to another website. So, I see it, want it, get it, purchase it," he said.
Rapper Kid Daytona, who recently partnered with DroppTV, said he plans to release his first shoppable video on the platform.
"The platform itself was something that was very innovative to me, and I thought it was so cool," Daytona told Cheddar.
However, he added that this particular project is bigger than lining his own pockets. Dayton said he is using it to give back.
"We are raffling off two 1-of-1 Coogi pieces," he said, referring to the apparel brand. "All proceeds are going to the Lower East Side Girls Club of New York."
For fans looking to connect with their favorite artists or even new ones, Rai said more than 2,000 musicians have signed, including Ashanti and Kaden Mills.
Six weeks before UnitedHealthcare CEO Brian Thompson was gunned down outside a Manhattan hotel last December, Luigi Mangione mused about rebelling against “the deadly, greed fueled health insurance cartel” and expressed that killing the executive “conveys a greedy bastard that had it coming."
Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.
Midea is voluntarily recalling about 1.7 million of its popular U and U+ Smart air conditioners because pooled water in the units may not drain fast enough, leading to mold growth.
Jeremy Fox-Geen, the Chief Financial Officer at Circle, joins Cheddar for a one-on-one interview as the company's stock surges on its first day of trading.
A unanimous Supreme Court has made it easier to bring lawsuits over so-called reverse discrimination, siding with an Ohio woman who claims she didn’t get a job and was demoted because she's straight.
