Whether it's tour merchandise or other retail items, musicians often seek ways to generate income in addition to the music they make. Gurps Rai, CEO of DroppTV, told Cheddar he's offering them a chance to do both in one place.
Rai started the music video platform, DroppTV, as a way for fans to buy the items they see in their favorite artists' videos. The CEO stated that the business gives fans a chance "to connect" with artists.
Perhaps the best part about the innovation, according to Rai, is that the viewing experience is uninterrupted if a person decides to shop.
"There's no hijacking and going to another link, to another website. So, I see it, want it, get it, purchase it," he said.
Rapper Kid Daytona, who recently partnered with DroppTV, said he plans to release his first shoppable video on the platform.
"The platform itself was something that was very innovative to me, and I thought it was so cool," Daytona told Cheddar.
However, he added that this particular project is bigger than lining his own pockets. Dayton said he is using it to give back.
"We are raffling off two 1-of-1 Coogi pieces," he said, referring to the apparel brand. "All proceeds are going to the Lower East Side Girls Club of New York."
For fans looking to connect with their favorite artists or even new ones, Rai said more than 2,000 musicians have signed, including Ashanti and Kaden Mills.
Can a layoff lead to your next big thing? Issie Lapowsky, contributor for Inc. Magazine and Alphonzo Terrell, co-founder and CEO of Spill join us to discuss.
Meet Scorpion, the latest, Nvidia-powered service robot from Richtech Robotics which crafts personalized cocktails and wine selections based on your mood
Gina Heeb, finance reporter at The Wall Street Journal, joins us to discuss the current state of the real estate market and when things may turn around. Watch!
Managing Editor at Tom's Guide, Kate Kozuch, joins Cheddar to explain how Apple's AirPods now work as hearing aids and what she thinks of Apple Intelligence.
Co-founder and CEO of Rad Intel, Jeremy Barnett, joins Cheddar anchor Dave Briggs to discuss the influencer marketing space and how RAD is changing the game.
