MatchaBar is trying to turn the energy drink market on its head, and has even drawn interest -- and an investment -- from rap superstar Drake.
Co-founder Graham Fortgang told Cheddar he and his brother/partner Max bet on live events and consumer packaged goods to give coffee the boot.
“Whether we are doing a three-day activation out at Coachella, an event like TED Talks, [or] here on Cheddar TV,” he said, “a lot of what we do is get the brand into the spaces and into the communities that are influencing culture.”
Not only has the family-owned business secured funding from Grammy-winner Drake, it also rolled out a national partnership with Whole Foods last September and teamed up with restaurant chain Dig Inn.
This year, the team will be at festivals such as SXSW and New York’s Governors Ball.
For full interview [click here](https://cheddar.com/videos/the-brothers-making-drakes-favorite-matcha).
Self-administered at-home tests are available for everything from thyroid function to HIV to cervical cancer.
The Campbell’s Co. said Monday it saw stronger sales of broth and condensed soup in its latest quarter as more Americans cooked their meals at home.
Would U.S. companies go back to Russia if there’s a peace deal over Ukraine?
The explosive growth of the data centers is eliciting some pushback.
After years of sponsoring LGBTQ+ Pride events around the country, some companies are pulling their financial support.
‘Taco’ chance on the markets’ volatility, this is nacho average opportunity! Plus: Southwest, Boeing, Disney, Nvidia, Stellantis, McDonalds, Warner Brother
The typical compensation package for chief executives who run companies in the S&P 500 jumped nearly 10% in 2024.
The Court of Appeals for the Federal Circuit on Thursday allowed the president to temporarily continue collecting the tariffs under the emergency powers law while he appeals the trade court’s decision.
Macy’s sales and profit slipped in its first quarter and the department store, citing more cautious customers and the impact that a trade war launched by the U.S., trimmed its profit forecast for 2025.
Stragglers beware: U.S. travelers flying with United Airlines will have to check in to domestic flights a little earlier starting next week.
