Sarah Kauss is the CEO of water bottle company S'well. Her small idea has turned into one of the most successful female-run businesses. She joins Kristen Schoeler at the Goldman Sachs 10,000 Small Businesses Summit to discuss how to build a brand and why S'well is doing so well.
In terms of advice on how to grow a small business, Kauss says to build a strong brand and then try to understand what your product and service can bring to other big companies and brands.
On what is next for S'well, Kauss says S'well is exploring new ways to further product innovation. As they move into new product categories and countries, Kauss does anticipate changing their marketing strategy. At this point, S'well has not spent any money on marketing and instead relies on consumers to be brand ambassadors. Kauss also says that more is spent on legal issues than she would like to deal with copycats.
S'well has not announced any numbers for 2017, but Kauss explains that the company has continued to grow since 2015 and the goals just continue to get higher with each year.
Matthew Goldberg, banking analyst at Bankrate.com, joined Cheddar News to explain what steps you should take to ensure your cash is safe with your financial institution.
At its annual health event on Tuesday, Google announced a series of changes to its search tool that it said will make it easier to access information about affordable health care services.
The Environmental Protection Agency (EPA) is proposing the nation's first-ever drinking water standard around polyfluoroalkyl substances (PFAS) or "forever chemicals."
It's Women's History Month and Tuesday marks Equal Pay Day. To honor the occasion, Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, spoke with Cheddar News' correspondent Shannon LaNier about how to properly value yourself and get the pay you deserve, regardless of your gender.
