Sarah Kauss is the CEO of water bottle company S'well. Her small idea has turned into one of the most successful female-run businesses. She joins Kristen Schoeler at the Goldman Sachs 10,000 Small Businesses Summit to discuss how to build a brand and why S'well is doing so well.
In terms of advice on how to grow a small business, Kauss says to build a strong brand and then try to understand what your product and service can bring to other big companies and brands.
On what is next for S'well, Kauss says S'well is exploring new ways to further product innovation. As they move into new product categories and countries, Kauss does anticipate changing their marketing strategy. At this point, S'well has not spent any money on marketing and instead relies on consumers to be brand ambassadors. Kauss also says that more is spent on legal issues than she would like to deal with copycats.
S'well has not announced any numbers for 2017, but Kauss explains that the company has continued to grow since 2015 and the goals just continue to get higher with each year.
Summer camps across the country will open this month, but parents may experience some sticker shock. With the cost of goods and services rising, so is the price of camp. Cheddar’s Ashley Mastronardi spoke to experts who shed some light on how this will affect your wallet.
Living in New York City, working full time and without a car, Jessica Ray and her husband have come to rely on deliveries of food and just about everything else for their home. It has meant more free time on weekends with their young son, rather than standing in line for toilet paper or dragging heavy bags of dog food back to their apartment.
Cheddar News checks in to see what to look out for on The Day Ahead as Campbell Soup and Vera Bradley are due to report earnings while economic data, including the April trade deficit and consumer credit, are slated to be released. And Wednesday is World Food Safety Day.
Financial services company Marqeta released its fourth annual state of payments report which reveals how widely Americans have adopted new technology like mobile banking and wallets. Marqeta CEO Simon Khalaf joined Cheddar News to discuss how common digital payments have become.
Katherine Rooney Vera, chief market strategist with StoneX, joined Cheddar News to discuss what investors should expect as the S&P closed near a nine-month high with volatility levels at their lowest level in over three years.
