Sarah Kauss is the CEO of water bottle company S'well. Her small idea has turned into one of the most successful female-run businesses. She joins Kristen Schoeler at the Goldman Sachs 10,000 Small Businesses Summit to discuss how to build a brand and why S'well is doing so well.
In terms of advice on how to grow a small business, Kauss says to build a strong brand and then try to understand what your product and service can bring to other big companies and brands.
On what is next for S'well, Kauss says S'well is exploring new ways to further product innovation. As they move into new product categories and countries, Kauss does anticipate changing their marketing strategy. At this point, S'well has not spent any money on marketing and instead relies on consumers to be brand ambassadors. Kauss also says that more is spent on legal issues than she would like to deal with copycats.
S'well has not announced any numbers for 2017, but Kauss explains that the company has continued to grow since 2015 and the goals just continue to get higher with each year.
CEOs of social media platforms like Facebook, TikTok, and more meet with lawmakers Wednesday about how they are protecting children from sexual exploitation.
San Francisco 49ers president Al Guido discusses what goes into preparing for Super Bowl LVIII, building a championship-ready team, and how Taylor Swift and streaming are both bringing new fans to the NFL.
A $1 billion loss from a six-week strike did not crash GM's net income last year, which instead rose 12% — and the automaker expects improvement in 2024, too.
Accrue CEO and founder Michael Hershfield explains why Americans' credit card delinquencies are on the rise, advice on what can help, and the key difference between Boomers and Gen Z when it comes to money.
Senior Economist at Morning Consult Kayla Bruun shares thoughts on what to expect from the Fed's January meeting and where monetary policy is headed, as well as how consumers are faring.
Former Medtronic CEO and author of 'True North' Bill George explains the steps Boeing leadership must take to regain client and consumer trust after 737 Max 9 production was stopped.
Amazon blamed "regulatory hurdles" for calling off its proposed acquisition of robot vacuum maker iRobot. Not even a Roomba could clean up the deal's antitrust scrutiny.
To celebrate Flutter Entertainment's debut on the NYSE, FanDuel CEO Amy Howe shares her thoughts on the company's plans for growth, the future of online sportsbetting, and Super Bowl Sunday.
Investopedia's Caleb Silver shares thoughts on the upcoming Fed meeting, why individual investors are still slightly skeptical, and what he's looking for from mega cap tech earnings.
