*By Christian Smith*
For soccer fans it feels like the 2018 FIFA World Cup only kicked off but moments ago, yet the tournament is already down to its final four teams: Belgium, Croatia, England, and France.
France and Belgium start off the semifinals Tuesday at 1 pm ET in St. Petersburg. Both teams looked strong in their last matches ー France as it overwhelmed Uruguay 2-0, and Belgium as it upset early tournament favorite Brazil 2-1 in rather convincing fashion.
*Les Bleus* have won the World Cup once before in 1998 and with a stacked squad that includes rising \(arguably risen\) star Kylian Mbappé they could easily do it again.
Belgium, however, has something to prove. The country has never made it to the World Cup finals. *The Red Devils*' best showing was in 1986 when the team lost in the semifinals and the third-place game. The Belgian team has shown that it has what it takes to win big games, but with less consistency, Mike Murphy, deputy editor at Quartz, said on Cheddar Monday.
"I feel like they kind of get unraveled at times," Murphy said. "I think that France is probably the stronger team. I think they really just have shown that they're a little bit more of a team."
Don't count out Croatia and England quite yet. The two teams go head to head Wednesday at 1 pm ET in Moscow.
It would seem that Croatia has an uphill battle, recovering from two long, physical matches that ended in penalty kicks. But team captain Luka Modrić showed that he still has gas in the tank with a few breakaways at the end of extra time against Russia. It's the country's second semifinal appearance, the first being in 1998 - the first year Croatia competed as its own country in the World Cup.
England, which fielded one of the youngest teams in this year's tournament, looked rested and ready to go in the team's 2-0 sweep against Sweden. Forward Harry Kane will be one to watch in the match-up. He's the leading goalscorer in the tournament, although many of those goals came from penalties.
The winners of both matches will face off in the finals Sunday at 11 am ET in Moscow. The losers will have to pick themselves up and head back to the field for the third-place playoff game Saturday at 10 am ET in St. Petersburg.
For the full segment, [click here.](https://cheddar.com/videos/previewing-the-world-cup-semifinals)
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
Load More