DJ Khaled Named Social Media Ambassador for Weight Watchers
Weight Watchers just named DJ Khaled their social media ambassador for 2018. The famous producer will document his progress on social media as he completes the "WW Freestyle" weight-loss program.
Alyssa Julya Smith sits down with Ben Landis, CEO of Fanbase, to get his reaction to this change. Landis explains that Khaled's social media is uplifting and inspirational, so his followers will appreciate his message.
Landis also explains that DJ Khaled is opening up Weight Watcher's demographic to include his followers, which may not be as familiar with the brand. He also briefly touches on the Hollywood Foreign Press Association's decision to move the Golden Globe's pre-show from Twitter to Facebook, saying the fact that Facebook also owns Instagram may have factored into the decision.
The Tony Awards on Sunday lured 4.85 million viewers to CBS, its largest broadcast audience in six years. CBS says Monday that Nielsen data shows the telecast — hosted by “Wicked” star Cynthia Erivo — scored a 38% increase over last year’s 3.53 million viewers. That’s the largest audience for the Tonys since 2019, when the telecast that year nabbed 5.4 million viewers and “Hadestown” was crowned best new musical. The latest version also had to compete with the second game of the NBA Finals, between the Thunder and Pacers,
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Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.
Midea is voluntarily recalling about 1.7 million of its popular U and U+ Smart air conditioners because pooled water in the units may not drain fast enough, leading to mold growth.
