DJ Khaled Named Social Media Ambassador for Weight Watchers
Weight Watchers just named DJ Khaled their social media ambassador for 2018. The famous producer will document his progress on social media as he completes the "WW Freestyle" weight-loss program.
Alyssa Julya Smith sits down with Ben Landis, CEO of Fanbase, to get his reaction to this change. Landis explains that Khaled's social media is uplifting and inspirational, so his followers will appreciate his message.
Landis also explains that DJ Khaled is opening up Weight Watcher's demographic to include his followers, which may not be as familiar with the brand. He also briefly touches on the Hollywood Foreign Press Association's decision to move the Golden Globe's pre-show from Twitter to Facebook, saying the fact that Facebook also owns Instagram may have factored into the decision.
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
