DJ Khaled Named Social Media Ambassador for Weight Watchers

Weight Watchers just named DJ Khaled their social media ambassador for 2018. The famous producer will document his progress on social media as he completes the "WW Freestyle" weight-loss program. Alyssa Julya Smith sits down with Ben Landis, CEO of Fanbase, to get his reaction to this change. Landis explains that Khaled's social media is uplifting and inspirational, so his followers will appreciate his message. Landis also explains that DJ Khaled is opening up Weight Watcher's demographic to include his followers, which may not be as familiar with the brand. He also briefly touches on the Hollywood Foreign Press Association's decision to move the Golden Globe's pre-show from Twitter to Facebook, saying the fact that Facebook also owns Instagram may have factored into the decision.

More In Business

Americans Rally Against Trump In ‘No Kings’ Protests

Millions of protesters flooded cities nationwide on Saturday for “No Kings” demonstrations denouncing what they call President Donald Trump’s authoritarian turn

Passports of Privilege: Inside the World of Citizenship by Investment

Chris Willis, Managing Partner at Latitude Group, on how high-net-worth families are unlocking global access through strategic citizenship planning.

Credit Scores Made Simple: Kikoff’s Cynthia Chen on a Smarter Path

Cynthia Chen, CEO of Kikoff, shares how their membership app helps users build credit with zero fees, no interest, and smart tools that make every point count.

Big Business This Week: All about the shutdown economy

We spoke to an economist about the impact of the shutdown on the U.S. economy

CNN Streams Its Way Back: $7 for Full Access

CNN is launching a new “All Access” streaming subscription in the U.S. on October 28th, priced at $6.99 a month, or just $69.99 if you sign up for a full year.

Tariffs Turn Ikea’s “Low Price” Promise Upside Down

IKEA is being forced to raise prices on some furniture in the U.S. as Trump‑era tariffs raise import costs.

Driverless Delivery Hits the Streets of Phoenix

Waymo and DoorDash are teaming up to pilot autonomous delivery in Phoenix, using Waymo’s self‑driving Jaguars to drop off DoorDash orders.

Trump and Putin to Meet in Hungary to Discuss Ukraine War

President Trump announced that he and Russian President Vladimir Putin agreed to meet in Budapest to discuss ending the war in Ukraine.

Why there’s more to the movie business than making a profit

There is so much more to the movie industry than focusing on box office returns for an individual film. So why do we do it?

Spooked Spenders? Why Halloween Shoppers May or May Not Be Holding Back

Katie Thomas of Kearney Consumer Institute explains why inflation, timing, and habits aren't getting in the way of consumerism this Halloween.

Load More