DJ Khaled Named Social Media Ambassador for Weight Watchers
Weight Watchers just named DJ Khaled their social media ambassador for 2018. The famous producer will document his progress on social media as he completes the "WW Freestyle" weight-loss program.
Alyssa Julya Smith sits down with Ben Landis, CEO of Fanbase, to get his reaction to this change. Landis explains that Khaled's social media is uplifting and inspirational, so his followers will appreciate his message.
Landis also explains that DJ Khaled is opening up Weight Watcher's demographic to include his followers, which may not be as familiar with the brand. He also briefly touches on the Hollywood Foreign Press Association's decision to move the Golden Globe's pre-show from Twitter to Facebook, saying the fact that Facebook also owns Instagram may have factored into the decision.
InnerPlant CEO Shely Aronov reveals how engineered crops like soybeans and corn emit signals when stressed—offering farmers early warnings to boost yields.
Payoneer CEO John Caplan discusses the implications of $100K H1B visa requirements—and how they could reshape tech talent, hiring, and U.S. competitiveness.
Electronic Arts, the video game maker of “Madden NFL,” “The Sims,” and other popular titles, is being acquired and taken private for about $52.5 billion in what could become the largest-ever buyout funded by private-equity firms.
Merriam-Webster has fully revised its popular “Collegiate” dictionary with over 5,000 new words. They include “petrichor,” “dumbphone” and “ghost kitchen.” Also “cold brew,” “rizz,” “dad bod,” “hard pass,” “cancel culture” and more.
