Disney Parks is lowering some prices and increasing benefits for guests in a bid to win back customers who felt nickel-and-dimed in recent years. Among other changes, the company is increasing the number of cheaper tickets available to guests, relaxing reservation requirements, and reintroducing complimentary overnight self-parking.
The policy changes come after a whirlwind couple of years for the House of Mouse. After shutting down completely early in the pandemic, former CEO Bob Chapek led an initiative to focus on getting visitors to spend more money rather than driving more traffic to the park. Chapek called the strategy "yield management."
This approach worked — for a while. Disney had some record quarters, with the experiences and parks division making $7.9 billion in profits in 2022, which was up from $6.8 billion in profits in 2019, but Disney's famously loyal park visitors could only take so much change. Multipleoutlets reported that the combination of higher costs and more restrictive policies was causing a backlash from customers.
The parks also implemented a number of changes related to the pandemic, such as requiring contactless payment, which also weren't received well by customers.
Now Disney is trying to win them back.
"As we step into this bright future it is important that we continuously evolve to help deliver the best guest experience possible," wrote Josh D’Amaro, parks and resorts chairperson, in a letter. "Many of you know that I’m in the parks fairly often … and I listen to you and to our guests about the things that are working … as well as the things that might need some change."
Disney is making these changes less than two months after CEO Bob Iger took the head role once again from Chapek for a two-year stint aimed at getting the company on firmer ground.
A big-screen adaptation of the anime “Chainsaw Man” has topped the North American box office, beating a Springsteen biopic and “Black Phone 2.” The movie earned $17.25 million in the U.S. and Canada this weekend. “Black Phone 2” fell to second place with $13 million. Two new releases, the rom-com “Regretting You” and “Springsteen — Deliver Me From Nowhere,” earned $12.85 million and $9.1 million, respectively. “Chainsaw Man – The Movie: Reze Arc” is based on the manga series about a demon hunter. It's another win for Sony-owned Crunchyroll, which also released a “Demon Slayer” film last month that debuted to a record $70 million.
The Federal Aviation Administration says flights departing for Los Angeles International Airport were halted briefly due to a staffing shortage at a Southern California air traffic facility. The FAA issued a temporary ground stop at one of the world’s busiest airports on Sunday morning soon after U.S. Transportation Secretary Sean Duffy predicted that travelers would see more flights delayed as the nation’s air traffic controllers work without pay during the federal government shutdown. The hold on planes taking off for LAX lasted an hour and 45 minutes and didn't appear to cause continued problems. The FAA said staffing shortages also delayed planes headed to Washington, Chicago and Newark, New Jersey on Sunday.
Boeing workers at three Midwest plants where military aircraft and weapons are developed have voted to reject the company’s latest contract offer and to continue a strike that started almost three months ago. The strike by about 3,200 machinists at the plants in the Missouri cities of St. Louis and St. Charles, and in Mascoutah, Illinois, is smaller in scale than a walkout last year by 33,000 Boeing workers who assemble commercial jetliners. The president of the International Association of Machinists says Sunday's outcome shows Boeing hasn't adequately addressed wages and retirement benefits. Boeing says Sunday's vote was close with 51% of union members opposing the revised offer.
