Lorne Brown, President of SintecMedia discusses the Disney/Fox deal and what it means for the future of the advertising industry. The $52.4 billion deal will see Disney acquire 21st Century Fox's international assets and its film and TV studios, expanding the media company's footprint across the industry. Brown says that this deal can only be a good thing for advertisers, noting that competition this will create for advertising heavyweights like Facebook and Google.

Share:
More In Business
Stanley Tumbler Survives Car Fire
The marketing slogan for Stanley Tumbler flask products is built for life and it looks like one video proves that to be true after a woman showed her burned-out car on TikTok along with her Tumbler cup, which was left undamaged.
Elon Musk's X Sues Media Matters
'X' owner Elon Musk says he is suing watchdog group Media Matters after the group published an analysis writing that the social media company was placing advertisements from several brands next to anti-Semitic content.
Load More