Lorne Brown, President of SintecMedia discusses the Disney/Fox deal and what it means for the future of the advertising industry. The $52.4 billion deal will see Disney acquire 21st Century Fox's international assets and its film and TV studios, expanding the media company's footprint across the industry. Brown says that this deal can only be a good thing for advertisers, noting that competition this will create for advertising heavyweights like Facebook and Google.

Share:
More In Business
United Airlines Introduces Self-Serve Snack Bar
United Airlines has introduced a new self-serve snack bar on its flights allowing economy passengers to help themselves to free snacks instead of relying on a flight attendant to get them.
Load More