Lorne Brown, President of SintecMedia discusses the Disney/Fox deal and what it means for the future of the advertising industry. The $52.4 billion deal will see Disney acquire 21st Century Fox's international assets and its film and TV studios, expanding the media company's footprint across the industry. Brown says that this deal can only be a good thing for advertisers, noting that competition this will create for advertising heavyweights like Facebook and Google.

Share:
More In Business
Why CEO's Fear A.I. and Climate Change
More executives are feeling better about the global economy. But a growing number don’t think their companies will survive the coming decade without a major overhaul because of pressure from climate change and technology like artificial intelligence.
A Gold Medal For Beer Drinkers
The International Olympic Committee has signed the first beer brand in the 40-year history of a sponsorship program that earns billions of dollars for the organization and international sports.
Why Record-Shattering Heat Has Scientists On Edge
The latest calculations from several science agencies showing Earth obliterated global heat records last year may seem scary. But scientists worry that what’s behind those numbers could be even worse.
Load More