Lorne Brown, President of SintecMedia discusses the Disney/Fox deal and what it means for the future of the advertising industry. The $52.4 billion deal will see Disney acquire 21st Century Fox's international assets and its film and TV studios, expanding the media company's footprint across the industry. Brown says that this deal can only be a good thing for advertisers, noting that competition this will create for advertising heavyweights like Facebook and Google.

Share:
More In Business
Inflation Worries Aren’t Quite Over Yet
Mario Veneroso, Kingsview Asset Management Partner, weighs in on the latest economic data and whether the market is pricing in too many rate cuts for the coming year.
Load More