Discovery’s $11.9 billion acquisition of Scripps Networks is now complete, and the company has rebranded itself as Discovery, Inc.
Cheddar CEO Jon Steinberg spoke with chief exec David Zaslav on what this deal means for the company's position in entertainment.
Unlike Netflix, Amazon, and HBO, he said Discovery, Inc. will steer clear of scripted original content because that segment of the industry is increasingly crowded, competitive, and expensive.
“That marketplace is tightening. There’s more people bidding for the movies, more people bidding for series. The cost of content is going up,” said Zaslav.
Instead, Discovery, Inc. will focus on its strength: unscripted content that works better on all kinds of devices and around the world.
"We own all of our content globally," Zaslav told Cheddar. "But we'll resell that IP onto different devices. We might be selling it to Facebook, to Amazon, to Apple, to the mobile players."
That gives the company the flexibility to offer “skinny” direct-to-consumer packages.
“We’re the only company that could do it,” he said. “We’re also trying to really drive the marketplace ... We think the skinny bundle could really help the ecosystem here in the U.S.”
Through its acquisition, Discovery, Inc. now has 19 cable networks and reaches 20 percent of women watching prime time pay-TV, something that appeals to advertisers.
“Not only can we do one ad across all those channels...we have viewers that are passionate and engaged with our brands,” said Zaslav.
He added that some of the company’s channels bring in the “longest length of view for any cable network for women on TV.”
For the full interview, [click here](https://cheddar.com/videos/discovery-inc-ceo-david-zaslav-on-closing-scripps-deal).
On this episode of On The Job presented by ADP: Gemma Burgess, CEO of Ferguson Partners, explains what people are looking for in an employer, and how to convey positive work culture to potential employees; Amy Leschke-Kahle, Vice President of Performance Acceleration at The Marcus Buckingham Company, an ADP company, breaks down how encouraging employee engagement and empowering employee voices can benefit every workplace and busts a myth about employee engagement while working from home; Jim Huether, CEO of Hyperice, discusses Hyperice's new employee mental health initiative, known as the Workplace Alliance, with 100-plus companies to combat the ongoing mental health crisis and how they're taking a hands-on, data-driven approach to the mental health crisis.
Amy Leschke-Kahle, Vice President of Performance Acceleration at The Marcus Buckingham Company, an ADP company, joins Cheddar to discuss how encouraging employee engagement and empowering employee voices can benefit every workplace and busts a myth about employee engagement while working from home.
Jim Huether, CEO of Hyperice, joins Cheddar to discuss Hyperice's new employee mental health initiative, known as the Workplace Alliance, with 100-plus companies to combat the ongoing mental health crisis and how they're taking a hands-on, data-driven approach to the mental health crisis.
Consumer prices saw an 8.6 percent jump in May, with fuel prices showing the biggest surge, climbing 17 percent last month. As inflation continues to climb to levels not seen in 40 years, President Biden took to calling out ExxonMobil and other major oil companies, accusing them of holding back production while continuing to collect huge profits at the cost of the consumer. Mark Avallone, the president of Potomac Wealth Advisors, joined Cheddar's Opening Bell to discuss. “They have reduced long-term expenditures. But why? Because the world is going to alternative energy and as consumers, if we thought that that welcome change to alternatives was going to happen without pain, we might have been mistaken," he said. "The less investment they make in oil because they're getting ready for a new world of electric vehicles, the less we're going to be prepared for oil shocks such as the one we got when Russia invaded Ukraine."
Catching you up on the stories you need to know this morning, the U.S. could soon get its first major gun safety law in years, the House Select Committee investigating the January 6th attack on the U.S. capitol holds its second hearing, and today might just be the day the Supreme Court overturns Roe v. Wade, and decides on new gun laws.
