Discovery's acquisition of Scripps Networks is now complete and the company has rebranded as Discovery, Inc. Cheddar CEO Jon Steinberg spoke with the company's CEO David Zaslav on what the deal means for the company's position in entertainment. "We own all of our content globally," he told Cheddar. "But we'll resell that IP onto different devices. We might be selling it to Facebook, to Amazon, to Apple, to the mobile players." Through this deal Discovery, Inc. now reaches 20 percent of women watching prime time pay-TV. "People are consuming more content than they ever have," says Zaslav. "The real question is, aside from the traditional ecosystem, who is going to be dominant? Who is going to have a strong seat at the table when it comes to content that is consumed on all these other platforms?" Zaslav says the bigger play for Discovery is taking Scripps' IP around the world to reach consumers when and where they view content.

Share:
More In Business
Facebook Users: Aug. 25th Is Your Last Day to Apply for Part of This $725M Settlement
Anyone in the U.S. who had an account at any time between May 24, 2007, and December 22, 2022, is eligible to receive a payment. The 2022 settlement resolves a lawsuit alleging that Facebook allowed millions of its users’ personal information to be fed to Cambridge Analytica, a firm that supported Donald Trump’s 2016 presidential campaign.
Climate Change May Force More Farmers and Ranchers to Consider Irrigation -- at a Steep Cost
Irrigation might have saved Jackson's hay, but she and her husband rejected the idea about 10 years ago over the cost: as much as $75,000 for a new well and all the equipment. But now — with an extended drought and another U.S. heat wave this week that will broil her land about an hour northwest of Dallas for days in 100-degree-plus temperatures — Jackson said she is “kind of rethinking.”
Load More