The media exec points out that people will pay for sports content before they even pay for dinner. Discovery inked a $2 billion deal Monday to broadcast golf tournaments internationally, across platforms.
For the full interview, [click here](https://cheddar.com/videos/discovery-ceo-david-zaslav-on-bringing-pga-to-europe).
Execs from PepsiCo and its subsidiary Frito-Lay North America talked about their various brands meeting the challenges of the "second biggest eating day after Thanksgiving."
These are the headlines you Need 2 Know for Tuesday, January 28, 2020.
These are the headlines you Need 2 Know for Monday, January 27, 2020.
Kobe Bryant, the 18-time NBA All-Star who won five championships and became one of the greatest basketball players of his generation during a 20-year career with the Los Angeles Lakers, died in a helicopter crash Sunday. He was 41.
The California-based company, fresh off of a $5 million fundraise, is looking to "change the way people socialize."
Here are the headlines you Need 2 Know for Friday, January 17, 2020.
These are the headlines you Need 2 Know for Thursday, January 16, 2020.
Former Detroit Lions legend Herman Moore joins Wake Up With Cheddar to talk about how he's giving back to veterans with a scholarship program by Ford-owned Quick Lane Tire & Auto Center.
Here are the headlines you Need 2 Know for Wednesday, January 15, 2020.
The WNBA and its union announced a tentative eight-year labor deal Tuesday that will allow top players to earn more than $500,000 while the average annual compensation will surpass six figures for the first time.
