*By Bridgette Webb*
Discord is going global. The company known for its voice and text chats for gamers announced Wednesday an expansion of its new built-in game store ー aptly named the Discord Store.
"We are just ready and excited to share what we've built with everyone in the world," Jason Citron, Discord's co-founder and CEO, said Wednesday in an interview on Cheddar.
The company originally launched a beta phase of the store in August for 50,000 Canadian users. Now, anyone around the globe can visit the e-store.
"When we get ready to roll out products we also take time to share it with some of our audience and collect feedback," Citron said.
The company also announced an expansion of its Nitro subscription game service, which Citron describes as the Netflix ($NFLX) of gaming.
The subscription costs $10 a month, double the original price. But the new price affords access to a library of more than 60 games.
Discord is among the fastest-growing operations for gamers. It launched just three years ago and now counts 150 million registered users, making it a contender against gaming heavyweights like Valve and its video-streaming platform Steam.
Stream recently marched on Discord's turf by overhauling its chat system, implying the competition is on.
Citron said Stream had little to do with his company's decision to push ahead with its expansion.
"Building the kind of store and subscription service that we launched takes a very long time," he said.
"We have been working on it for some time, way before those guys launched that product."
For full interview [click here](https://cheddar.com/videos/discord-goes-global).
Brenda LaManna, founder and president of Damselfly Flowers, and Warren Schorr, senior vice president with Crayola, joined Cheddar News to discuss how and why the famous Crayon company is launching an online flower business.
Ed Egilinsky, managing director and head of sales and distribution and alternative with Direxion, joined Cheddar News to discuss how short-term traders are preparing for any forward-looking guidance from the Federal Reserve about any potential rate hikes. Egilinsky also discussed how traders are looking at the overall banking sector for the short-term.
Mark Spoonauer, global editor-in-chief with Tom's Guide, joined Cheddar News to get a sneak peek at some of Apple's new products that are set to be released to the general public, including the iPhone 15 and Apple Watch.
Kraft Heinz said Tuesday it's recalling more than 83,000 cases of individually-wrapped Kraft Singles American processed cheese slices because part of the wrapper could stick to the slice and become a choking hazard.
California regulators on Tuesday ordered one of the country’s oldest bottled water brands to stop using some of the natural springs it has relied on for more than 100 years to market its products throughout the western U.S.
