*By Jacqueline Corba* This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high. "A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday. Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days. "It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves." Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis). Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high. "It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday. CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market. And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market. This is only the beginning for CBD products on the market, Borchardt said. "You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing." For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).

Share:
More In Culture
Re/Max Reports Strong Q4 Results Amid Tight Housing Market
Nick Bailey, president, and CEO at Re/Max, LLC joined Cheddar News to talk about the company's strong Q4 earnings results and the tight real estate market overall. "Real estate has continued to be a very strong sector, and coming into '22, we're already seeing the spring selling season be accelerated because of such high buyer demand," he said. "Buyers thinking that interest rates could fluctuate and go up even more are wanting to be in the market sooner than later."
Workplace Cybersecurity Trends in 2022
Jadee Hanson, CIO and CISO at Code42, joins ChedHER to discuss what to look out for in the world of cybersecurity in 2022, and why a diverse workforce is so critical in this industry.
The Real Reason We Have Gym Class At All
Physical education classes are declared compulsory in 97% of the world’s countries. Here in the U.S, it employs over 20,000 people. It’s a standard part of schooling that, when you think about it, feels out of place. But just over 100 years ago, gym class was a rarity. So what changed? And should we have it at all?
Load More