*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
Steve Blank, adjunct professor at Stanford University and founding faculty at Gordian Knot Center for National Security Innovation, joins Cheddar News to discuss technology's role in modern war.
On this episode of ChedHER: Lissy Hu, CEO and Founder of CarePort, powered by WellSky, breaks down how to avoid 'mom guilt' at work; Katie Hotze, Founder and CEO of Grocery Shopii, explains how she's creating a platform that allows for personalized meal planning and recipes into a grocer's eCommerce platform; Nicole Wegman, Founder and CEO of Ring Concierge, talks how she's creating luxury designs for women, by women.
We are entering yet a new era of work across corporate America. Lissy Hu, CEO and Founder of CarePort, powered by WellSky, joins ChedHER to discuss what this new era means for working mothers, and how to avoid 'mom guilt' at work.
Londoners are facing travel chaos after around 10,000 transport workers walked off their jobs for the second day this week, leaving almost all of the capital’s subway lines suspended or severely disrupted.
The luxury jewelry industry is heavily male-dominated. Nicole Wegman, Founder and CEO of Ring Concierge, joins ChedHER to discuss how she's creating luxury designs for women, by women and how social media has played a major role in building her business.
Independent artists were caught off-guard and the Epic acquisition of Bandcamp quickly sparked fears it could ruin what many saw as their last best hope of getting paid online for their work.
Trying to meet people online has become a predictable routine. Now, one app is switching it up by allowing users to swipe right on plans and outings rather than faces. Pitch Social co-founders Daniel Antonio and Ryan Snowden joins Between Bells to talk about their app.
Playboy released its fourth quarter and full year 2021 results, reporting an annual revenue of $247 million, up 67 percent year-over-year. The venerable lifestyle and entertainment brand had a whirlwind of a year — going public for a second time, completing three acquisitions, and growing its workforce to more than 1,100 employees, all while dealing with ongoing supply chain issues and other COVID-related challenges. CEO Ben Kohn joined Cheddar's Opening Bell to discuss the long pivot away from its legacy print product to digital. "It gives us a truly competitive advantage, especially when you think of this world we live in today with the changes to iOS last year, what you saw happen with Facebook, the lack of performance marketing," he said. "We now have an organic audience in partnership with our creators that we can market other products and services to as well."
