*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
Executive Vice President and Chief Marketing Officer Kimberly Paige at TV network BET joined Cheddar News to talk about leadership, the projects she was pivotal in building, and her approach to leadership and "inviting" diverse audiences rather than "targeting" them. "if you think about when someone says, 'I'm targeting you,' you're generally in someone's kind of crosshairs, if you will," she said. "And so I use the notion of who are we inviting to participate in the brand in a meaningful way. I think it's a nuance, but it has huge implications."
Backstreet Boys member Nick Carter joined Cheddar News to talk about fatherhood and his solo work on a new crossover song called "Easy," featuring country singer Jimmie Allen. "What I love about country music is the lyrics, the melodies, the stories that are in them as well," he said. "And you know, you hear it's just pretty simple and pretty easy."
Oscar Stembridge, the youngest musician to have signed with Universal Music Sweden, has a passion for spreading awareness of climate activism as well as music. Cheddar News got an exclusive first look at the video for the new song, "Am I the Only One" and spoke with the 14-year-old singer about his young career and advocacy work. "Basically it all kind of started when, inspired from Greta Thunberg, I wrote my first kind of song called 'We March,' which is about my generation not wanting to pay the price of the older generations' inaction," he said.
The office real estate market might be in trouble, as vacancy rates in major cities remain across the country, even as COVID restrictions continue to fall away. Ryan Severino, the chief economist for real estate and investment management firm JLL, joined Cheddar's Opening Bell to discuss the latest office trends and why some may be concerning for the broader economy. "There are knock-on ramifications for a lot of the ancillary industries that support office workers," he said. "If you think about coffee shops, places that someone might go out to get lunch or a drink or dinner after work, those are obviously still feeling the brunt of people not being physically back in office spaces the way that they were before the pandemic."
More Covid booster shots for more adults, Greenpeace and crypto billionaire Chris Larsen want more eco-friendly bitcoin, and the federal mask mandate for transportation is challenged. Here is all the news you Need2Know for Wednesday, March 30, 2022.
According to tracking services, Americans get inundated with more than 130 million robocalls every day. One man decided that he had enough and started suing telemarketers. Daniel Graham joins Cheddar News to share how he won more than $100,000 in settlements.
Streaming giant Netflix has thrown its hat into the ring with some video game offerings of its own so far, but the hurdles to gaining market share in the space might be daunting despite recently acquiring its third game development studio. Kenny Rosenblatt, the president and co-founder of casual game maker Arkadium, joined Cheddar to offer his view of where things are headed for Netflix. "Microsoft entered the video game market in 1990, years ago with 'Windows Solitaire. It has taken them that long to become the player that they are today," he said. "So I like what Netflix is doing. Slow and steady wins the race."
U.S. stocks closed Tuesday's session near session highs. The Dow Jones Industrial Average rose 350 points, after rising more than 400 points at its session high. Shares were also impacted positively by optimism around peace talks in Ukraine. Nancy Prial, Co-Chief Executive Officer & Senior Portfolio Manager of Essex Investment Management, joins Cheddar News' Closing Bell to discuss.
