*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
The telecom giant AT&T is looking to make online learning more fun for students by engaging them with content from its partners at Warner Bros. Discovery. Mylayna Albright, the assistant vice president of corporate social responsibility for AT&T, joined Cheddar to discuss how the company came about with the free digital e-learning program that it's calling The Achievery. "We knew that once students went home as a result of the pandemic, it was very difficult for them, and we knew from research, specifically through Morning Consult, that parents and teachers realized that probably 80 percent of students felt that they would be more engaged if they had a more entertaining approach," she said.
Sourceful is an all-in-one platform for sourcing sustainable materials. The startup recently raised $20 million in a Series A round led by Index Ventures. Through its platform, Sourceful helps businesses find and design more eco-friendly packaging and reduce the carbon footprint of their supply chains. Wing Chan, Co-Founder and CEO of Sourceful, joined Cheddar News' Closing Bell to discuss.
If you did not attend Coachella and spent the weekend scrolling through Tiktok or Instagram, you probably saw a lot influencers comparing Revolve Festival to Fyre Fest.
Content creator Lars Gummer joins Cheddar News to discuss his experience at the festival.
Arthur Madrid, CEO of The Sandbox, and Steven Kolb, CEO of CFDA, join Cheddar News to discuss their partnership focused around fashion in the metaverse.
Actor Niecy Nash’s guest character Simone Clark on ABC’s "The Rookie" is getting a spinoff series of her own after a backdoor pilot arc on the hit cop show. Nash joined Cheddar News to discuss the developments for her character, who will be the oldest rookie in the FBI. "I just think her journey in the world is what's going to be delicious, watching her navigate this new career field, watching her unpack her complicated relationship with her father," she said. Nash also talked about the legacy of her other cop show, "Reno 911," which she called a "culty phenomenon."
Ever walk into a CVS to pick up some gum, maybe some Chapstick, only to get hit with a ridiculously long receipt? It’s no secret that most CVS purchases come with these comically long receipts. But what might surprise you is that these long receipts are part of a marketing plan that's paying off big time for CVS.
Bonnie Wright, who starred in the Harry Potter film series as Ginny Weasely, the youngest of the Weasely clan and Harry Potter’s love interest, is now an author and sustainability activist with her new book, "Go Gently: Actionable Steps to Nurture Yourself and the Planet," which focuses on how to change your habits to live a more sustainable lifestyle. Wright joined Cheddar News to discuss. "I wrote my book to really help to kind of bring the macro-scale system thinking down to our day-to-day life," she said. "They're actually tangible, quite resourceful, practical things that you can implement in your day-to-day life to just help you connect to these issues and just feel empowered when we feel pretty powerless within this situation."
