*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
Could Alec Baldwin face legal consequences after accidentally shooting and killing a cinematographer on the set of 'Rust'? That's a question many in Hollywood are asking after the tragic death of Halyna Hutchins. Some in the industry are even asking for a ban on guns on the set of films and television shows. Dan Gilleon, lead trial attorney at the Gilleon Law Firm, discusses the potential legal consequences for all involved in the accident, saying "everyone will be sued."
'None of the Above' host JD Durkin breaks down season three, episode two of 'Succession' and reveals whose stock is up, whose stock is down, and who is this week's Boar on the Floor.
Deacon Hayes, founder of Well Kept Wallet, joins "Cheddar Reveals" to discuss how 2021 Halloween spending compares to previous years and how to best prepare for the influx of holiday spending.
Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley, joins 'Cheddar Reveals' to discuss the M&M's 80th birthday, what goes into maintaining an iconic brand, and how Mars Wrigley plans for future Halloweens.
On this episode of Cheddar Reveals, Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley, discusses the M&M's 80th birthday, what goes into maintaining an iconic brand, and how Mars Wrigley plans for future Halloweens.; Deacon Hayes, founder of Well Kept Wallet, joins to break down how 2021 Halloween spending compares to previous years and how to best prepare for the influx of holiday spending.; Cheddar gets a look at Curiosity Stream's 'Witches: A Century of Murders.'
If you went trick-or-treating as a child, did your parents warn you against the possibility of poisoned candy? Did they forbid you from trying anything before they inspected your Halloween haul? We asked some experts from The Conversation to explain the fanciful origins of this annual panic and its very real consequences. Stay tuned to discover the real dangers lurking on Halloween night…
According to the latest report from the UN, several countries around the world are "nowhere near" towards their goal of limiting gas emissions. This report comes ahead of the COP26 which is slated to take place in the month of November in Scotland. Senior Advisor at CDP Paula Diperna, joined Cheddar to discuss what the report highlights and what this tells us about the future plans of the Paris Climate Agreement.
