*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
This November, Philips Norelco is partnering with Movember® in the United States and Canada to urge men to tackle health issues that are right under their noses. Brett Bardsley, Category Leader, Philips Grooming & Beauty, and Dr. Jake Taylor MD, MPH, Chief Urology Resident at NYU Langone Health, join None of the Above to break down how this partnership is more than just growing & grooming a Mo all month long, what men should know about their own mental and physical well-being, and the impact Philips continues to have as a global health technology company supporting men’s health programming and delivering meaningful innovations.
Learn more about how to get involved at Philips.com/Movember
Food delivery giant DoorDash is acquiring European food delivery company Wolt. The all-stock deal is valued at $8.1 billion and is expected to close in the first half of 2022. The companies say they share a mission to build a global delivery platform. Gerber Kawasaki investment advisor Eva Agi joins Cheddar News' Closing Bell to discuss what the deal means for Doordash, as well as its customers and investors.
Identity verification startup Socure recently raised $450 million dollars in a series E round, bringing the company's valuation to $4.5 billion. Socure says it is now the highest-valued private company in the identity verification space, and that the funds will be used to accelerate its mission to verify 100% of good identities and eliminate identity fraud across all industries. Socure Founder and CEO Johnny Ayers joins Cheddar News' Closing Bell to discuss.
Didi Hirsch CEO Jon Goldfinger and actor Sarah Gilman join Cheddar News in support of Didi Hirsch's social media campaign, which aims to bring awareness to its upcoming event, Alive Together: Uniting to Prevent Suicide.
Attorney Michael Burg joined Cheddar's Jill Wagner to give more insight into the legal fallout of Travis Scott's deadly Astroworld festival, where at least eight people died and dozens more were injured.
The Biden Administration has issued a new order aimed at all federal agencies which would order them to patch hundreds of cybersecurity vulnerabilities. Chief Evangelist at Intrusion Gary Davis and Chief Security Advisor at SentinelOne Morgan Wright, joined Cheddar to discuss more.
The electric vehicle space is about to see a whole new shift in its market particularly in Taxi Industry. Ride-Hailing apps like Uber and Lyft though could be left behind from this era since they cannot force their drivers to drive specific cars. Executive Analyst from ISeeCars.Com, joined Cheddar to discuss more.
