*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
One NFL team says it is using data to help it win off the field. The Seattle Seahawks say they want to be a source of inspiration for other organizations that want to reap the rewards of a data-driven culture and aim to show the unlikely role data can play in professional sports operations. Seattle Seahawks Director of Business Strategy and Analytics Paimon Jaberi joins Cheddar News' Closing Bell to discuss.
Aurora Cannabis CEO Miguel Martin joins Cheddar News' Closing Bell to discuss the company's latest earnings results, how it will achieve positive EBITDA by 2023, and the state of the cannabis industry amid potential U.S. federal legalization.
Disney saw misses on both its top and bottom lines for its fourth quarter. The entertainment giant also fell just short of Wall Street expectations for new Disney+ subscribers. CFRA Research media and entertainment analyst Tuna Amobi joined Cheddar News' Closing Bell to break down what this means for the future of Disney.
Disney+ miss on new subscribers in Q3 and the growing momentum for moviegoers returning to brick-and-mortar theaters has brought the streaming business into question. Seth Schachner, managing director at Strat Americas, joined Cheddar to discuss the state of streaming and the growing number of options consumers have. "Streaming is for sure here to stay and I think more robust than ever," he said. "The real thing that's happening, not just to Hollywood but to lots of verticals from music to sports, is just that there's tons and tons of consumer choice."
Peter Weber, author and star of ABC's The Bachelor, joined Cheddar to talk about his new children's book, "The Adventures of Pilot Pete," scheduled for release on Nov. 23. Weber, a real commercial pilot, said that while fellow Bachelor Nation contestants tend to write books following their experience on the small screen, one of the reasons he opted to write a children's book instead was the prospect of the longevity it could provide.
Dr. Wendy Osefo, Entrepreneur, Professor & Cast Member of Bravo's 'Real Housewives of Potomac', joins 'Your Future Home' to discuss her popular new Onyi Home Essentials line and how ideas of family and legacy helped shape it.
Chip Wade, Emmy Award-winning HGTV Host, joins 'Your Future Home' to break down all the ways you can avoid breaking the bank on energy costs this holiday season, especially when it comes to outfitting your home with smart tech.
On this episode of ChedHER: Founder and Designer of Peace Love World explains how she launched her lifestyle brand after a 17-year career in the aviation industry; CEO of Inclusivv discusses how to navigate challenging topics in the workplace and have conversations on race, mental health, and allyship; Author of 'Here I Stand' and Designer of Cult De Jour breaks down how she's supporting veterans through her fashion brand and the different ways that she's giving back to the community.
Tameka Raymond, Author of 'Here I Stand' and Designer of Cult De Jour, joins ChedHER to discuss how she's supporting veterans through her fashion brand and the different ways that she's giving back to the community.
