*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
Jay-Z's Roc Nation is teaming up with The Reform Alliance to host a job fair at Madison Square Garden later this week. The event is aimed at helping disadvantaged people in NYC, including single parents and the formerly incarcerated, get jobs in the city. Participating companies include Zara, Amazon, Live Nation, VICE, and a slew of others. Dania Diaz, Managing Director, Roc Nation, joined Cheddar's Opening Bell to discuss what attendees can expect.
Cases of covid-19 are climbing in the Upper Midwest, Southwest, and parts of the Northeast. The seven-day national average is sitting at roughly 82,000 new cases which is an 11 percent jump from the week before. Dr. Amesh Adalja, Infectious Disease, Specialist, Sr. Scholar at Johns Hopkins Center for Health Security joined Cheddar's Opening Bell to discuss this recent uptick ahead of the holiday season.
Jill is joined by Baker Machado to talk all things infrastructure: where will the money go and who’s in charge? Plus, Sesame Street has its first Asian-American muppet. And a trailer for the trailer for Spiderman. Huh?
New York has always been home to some of the world’s tallest towers, but in the last 10 years the city has seen an influx of super skinny buildings towering over Central Park, built exclusively for the ultra-rich. With demand for luxury high-rise vistas being higher than ever, building developers are using every zoning opportunity they can to push height limits – and there’s one loophole that’s helping make that happen.
Ignacio Meyer, Executive Vice President of Music and Non-Scripted Entertainment at Univision, joins Cheddar News to preview the 22nd Annual Latin Grammy Awards.
Even prior to the pandemic, the United States had already been seeing a shortage of qualified teachers staffing its schools, but COVID-19 stress added to the burdens educators faced leading to burnout and early retirements. Steve M. Matthews, superintendent of the Novi Community School District in Michigan, joined Cheddar to discuss the lack of available teachers to keep kids educated. "I think the pandemic just exacerbated some of the issues and kind of pushed the momentum forward for a teacher shortage," he said.
According to ValuePenguin survey, 45% of insured Americans are considering health insurance changes during open enrollment. Derrick Kinney, Host of the 'Good Money' podcast, joins Cheddar to break down everything you need to know about open enrollment, and how inflation is having an impact on health insurance.
Ahsaki LaFrance-Chachere, Founder of Ah-Shí Beauty, joins Cheddar to discuss what inspired her to launch this beauty brand, how the brand is staying true to her tribe's culture and traditions, and what makes it stand out in the crowded beauty space.
All-Pro Baltimore Ravens offensive lineman Ronnie Stanley joins Cheddar News to discuss launching The Ronnie Stanley Foundation, whose mission is to improve the quality of life for rescue dogs, provide training that cultivates therapeutic properties, and match each rescue with an individual who has faced a challenge in life such as a chronic illness or emotional trauma.
