*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
Apple is now the latest company taking a stand against NSO Group. The company filed a lawsuit today against the Pegasus spyware maker for allegedly infecting users' devices. Apple is also seeking a permanent injunction to ban NSO Group from using any apple software, services, or devices. Filipe Espósito, a reporter at 9to5Mac joins Cheddar News to discuss.
The Bayou State has been through some tough times with massive storms on top of the COVID-19 pandemic, but the state is looking to rebuild by leaning into its reputation as a tourist destination. Lt. Governor Billy Nungesser joined Cheddar to talk about Louisiana's work to reacquaint travelers with its renowned food, music, culture, Mardi Gras — and its Celebration Gator float at the Macy's Thanksgiving Day Parade. "Well they won't let us throw throws so we'll be going along the route handing out beads, stuffed alligators, telling people to book a trip to Louisiana," he said of the event.
Actor Ally Maki joined Cheddar's "Between Bells" to talk about her role as Detective Haruka on the recently premiered Hulu animated series "Hit-Monkey." Maki's character is one of the few women police detectives on the Tokyo force in the show based on an assassin snow monkey originally created for Marvel Comics. "I just love playing this character who is strong, and she's trying to find her voice within this field," she said.
Simon Mainwaring, CEO of We First and author of "LEAD WITH WE: The Business Revolution That Will Save Our Future," joins Cheddar Wellness to discuss what realizations job seekers are coming to, how expectations surrounding work have evolved over the course of the pandemic, and what employers can do to retain and attract employees during this time.
Adam Kaat, a former grocery store cashier, discusses his experience as an essential worker during the pandemic in his new book, "Life on the Grocery Line: A Frontline Experience in a Global Pandemic."
If you're planning on traveling during the Thanksgiving holiday, you may need to prepare yourself for traffic and issues you could encounter. Travel expert Francesca Page joined Cheddar to discuss more.
Kyle Rittenhouse was acquitted of all charges Friday after pleading self-defense in the deadly Kenosha shootings that became a flashpoint in the debate over guns, vigilantism and racial injustice in the U.S. Criminal Defense Attorney Anthony Tall joins Cheddar News' Closing Bell to discuss the verdict, potential judicial precedent, and more.
Fold CEO & Co-founder Will Reeves joins Cheddar News' Closing Bell, where he discusses what his company's augmented reality metaverse involves and elaborates on Fold's goals surrounding the new initiative.
