*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
In recent years, extreme weather events like flooding and wildfires have become more frequent, and more severe - and scientists say global warming is to blame. Climate crises could leave people in need of help, and that's where Global Rescue steps in. The crisis response firm employs former Navy Seals and Army Rangers to rescue travelers from climate-related emergencies. Global Rescue CEO Dan Richards joins Cheddar Climate to discuss.
Cloud-based AI-powered writing assistant Grammarly recently raised $200 million in a funding round that values the company at $13 billion. The funding will be used to help Grammarly achieve its goal of becoming more ubiquitous, as the company says it wants to be the go-to writing assistant for wherever people type. Grammarly also says it aims to solve what it calls one of the most critical problems facing people and businesses today -- ineffective communication. Grammarly global head of product Rahul Roy-Chowdhury joins Cheddar News' Closing Bell to discuss.
Jennifer Lotito, president and COO at the non-profit (RED), joined Cheddar to discuss the CODE (RED) campaign as the organization looks to expand its mission to support both AIDS and COVID-19 relief. She explained that people can get involved in the campaign for Giving Tuesday and ahead of World AIDS Day by shopping (RED) branded products and even using credit card rewards points to add their own support. Lotito also pointed out that COVID-19 has also impacted HIV testing as people avoid clinics out of fear of the other pandemic.
The Movember Foundation is celebrating the end of Movember, the annual fundraising event that involves the growing of moustaches as a way to draw attention to men's health issues, including suicide prevention and prostate cancer. Mark Hedstrom, the U.S. executive director for the Movember Foundation, joined Cheddar to discuss the organization's goals and the fundraising partnerships it's secured. He also talked about normalizing conversations around men's mental health.
On this episode of Cheddar Reveals, Dr. Dorothy Kim, Assistant Professor of Medieval Literature at Brandeis University, discusses the roots that modern-day white supremacy has in Viking history, despite its many factual inaccuracies; Vikings are often misunderstood and while their brutality is what's shown in popular culture, there are many misconceptions about who they really were. Philip Parker, Historian and author of 'The Northmen's Fury', helps break down the true Viking history.; Cheddar gets a look at Curiosity Stream's 'Viking Women.'
Dr. Dorothy Kim, Assistant Professor of Medieval Literature at Brandeis University, joins Cheddar Reveals to discuss the roots that modern-day white supremacy has in Viking history, despite its many factual inaccuracies.
Vikings are often misunderstood and while their brutality is what's shown in popular culture, there are many misconceptions about who they really were. Philip Parker, Historian and author of 'The Northmen's Fury', joins Cheddar Reveals to break down the true Viking history.
