*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
Daniel Loria, Editorial Director at Box Office Pro, joined Wake Up With Cheddar to give predictions for the weekend, which will see three major films debut, as 'West Side Story', 'Don't Look Up' and 'Being the Ricardos' all hit theaters.
Politico Tech Policy Reporter Rebecca Kern joined Wake Up With Cheddar to recap Instagram CEO Adam Mosseri's testimony to Congress, and look ahead to new safety features on the horizon for the social media giant.
Carlo and Baker wrap up the week talking about the Biden economic boom that no one seems to notice, a verdict in the Jussie Smollett case, the first Starbucks union in America and the pleasures of the "dude nod."
In attempts to combat online violence, the UNFPA has officially launched a 'bodyright' campaign in hopes to call policymakers and tech companies to stand up to protect the online presence of social media users. Chief of the Gender and Human Rights Branch at the United Nations Population Fund Nafissatou J. Diop, joined Cheddar to discuss more.
'Shang-Chi and the Legend of the Ten Rings' made history as the first Asian-led marvel movie, staring Simu Liu. It was also the first movie in the pandemic era that Disney allowed to be purely in theatres and available nowhere else for 45 days, making over $418 million globally, in theatres. Director and co-writer of the film, Destin Daniel Cretton, joins Cheddar News.
A new bill in Congress shows just how bipartisan cannabis really is. Rep. David Joyce, a Republican from Ohio, teamed up with progressive Rep. Alexandria Ocasio-Cortez on a cannabis expungement bill. Cheddar cannabis reporter Chloe Aiello spoke with the congressman about the legislation.
Rainmaker Games bills itself as a blockchain-based organization founded in the metaverse, built on a new type of gaming ecosystem called play-to-earn. The company announced a $6.5 million seed round after it was founded just this year. Rainmaker Games CEO and founder Will Deane joins Cheddar News' Closing Bell to discuss.
As the saying goes, one man's trash is another man's treasure. That's exactly what artist David Anasagasti, also known as Ahol Sniffs Glue, was thinking when he created his scavenger hunt during Art Basel. Nearly 100 winners who followed the clues were able to get their piece of art signed, plus an NFT minted artwork. Artist Ahol Sniffs Glue joins Cheddar News to discuss the event and his exhibit.
A judge has granted Britney Spears the right to begin executing documents on her own behalf. For the last 14 years, Spears was unable to sign off on her own paperwork due to her recently terminated conservatorship.
