*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
On this episode of Cheddar Innovates: Vision Marine Technologies CEO discusses how e-boats will play a role in the fight against the climate crisis; Lasso CEO breaks down how the design behind these compression socks can prevent injuries and improve performance; Cheddar gets a look at Curiosity Stream's 'The Tombs Of Egypt.'
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Tens of thousands of people have fled Ukraine in attempts to escape the Russian Invasion. According to the U.N. neighboring countries like Poland, Hungary, and even Romania have seen half a million refugees. While the hospitality is being welcomed by many, it also highlights the mistreatment of migrants and refugees from the Middle East and Africa. Professor of Philosophy and Director of Politics at Northeastern University Serena Parekh, joined Cheddar, to discuss more.
New York's MTA unveiled a new plan to boost the safety for the Big Apple's public transit system to go into effect on the heels of a violent weekend on the subways. The six separate attacks follow a rise of 60 percent in violent subway crimes year to date. The plan will attempt to address the surge in violence, as well as separately offer services to the homeless found within the system, according to the transportation authority. Cheddar's Chloe Aiello explains.
On this episode of Cheddar Reveals, Kim Severson, National Food Correspondent, The New York Times, dives into some of the top trends in the food industry for the upcoming year; Renowned Harlem chef & restaurateur Melba Wilson discusses her inspirations and rise in the food industry, and giving back to her community through food; Cheddar gets a look at Curiosity Stream's 'The History of Food.'
Kim Severson, National Food Correspondent, The New York Times, joins Cheddar Reveals to dive into some of the top trends in the food industry for the upcoming year.
Renowned Harlem chef & restaurateur Melba Wilson joins Cheddar to discuss her inspirations and rise in the food industry, and giving back to her community through food.
A Gallup poll finds that now 7.1% of American adults identify as LGBTQ, jumping from 3.5% in 2012. The increase is driven by Generation-Z – those born between 1997 and 2003 – of whom one out of five identify as LGBTQ. Cheddar News speaks with Washington Blade reporter Chris Johnson about the significant shift.
