*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
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Miss Universe 2021 Harnaaz Sandhu and Smile Train CEO Susie Schaefer join Cheddar News to talk about how Smile Train continues to support those with a cleft lip this International Women's Day.
On this International Women’s Day, Deb Cupp, president of Microsoft U.S., joined Cheddar News to talk about the implementation of her pillars to extend the company's culture, such as acting with care and putting the team first. "What I like about the pillars is they're very simple, so it's easy for us to think about how they show up every day in our lives," Cupp said.
Christian Nunes, President of the National Organization for Women, joins Cheddar Reveals to take a look at where the women's rights movement stands today and where it's headed.
Steven Spielberg has spoken out against the Motion Picture Academy’s decision to move the presentation of eight categories to the pre-show off-air for this year’s Oscars. "We should all have a seat at the supper table together, live at five," said the Academy Award-winning director, who is also nominated for two statues at this year's event.
On this episode of Cheddar Reveals, Sally Roesch Wagner, Historian & Executive Director, The Matilda Joslyn Gage Foundation, discusses how the early women's rights movement evolved and the hidden influence of Native American women on early American feminists.; Christian Nunes, President of the National Organization for Women, takes a look at where the women's rights movement stands today and where it's headed; Cheddar gets a look at Curiosity Stream's 'Ascent of Woman.'
Sally Roesch Wagner, Historian & Executive Director, The Matilda Joslyn Gage Foundation, joins Cheddar Reveals to discuss how the early women's rights movement evolved and the hidden influence of Native American women on early American feminists.
Partha Unnava, Founder and CEO and Lasso, joins Cheddar Innovates to discuss how the design behind these compression socks can prevent injuries and improve performance.
