*By Jacqueline Corba*
This summer season, CBD-infused beverages were among the hottest new drinks on the market. The drinks, said Dirty Lemon's CEO Zak Normandin, offer an alternative way for some to just chill ー sans alcohol, and sans the traditional marijuana-induced high.
"A lot of consumers are actually replacing ... an alcoholic beverage \[with this\]. So at the end of the day you've had a long day at work incorporating this product into your daily routine to just relax," Normandin, also a co-founder of the beverage company, told Cheddar's CannaBiz on Tuesday.
Dirty Lemon, which launched in 2015 with a charcoal-infused lemon-flavored beverage called a detox "elixir," introduced its first CBD drink this July. The new product sold out of the first batch, roughly 20,000 bottles, in only two days.
"It's been challenging for us to keep up with demand," Normandin said. "People want to experience it for themselves."
Normandin said the combination of ingredients in a ready-to-drink format is driving the success of his company's beverage products and his new CBD drink, which uses cannabidiol produced by cannabis brand [Beboe](https://cheddar.com/videos/the-hermes-of-marijuana-wants-to-bring-you-cannabis).
Dirty Lemon is just one example of many companies that want to capitalize on the benefits of this marijuana extract, which does not actually contain THC or produce a high.
"It's a very crowded field and there is a lot of competition," Green Market Report CEO and editor-in-chief Debra Borchardt told Cheddar Tuesday.
CBD maker Charlotte's Web went public on the Canadian Securities Exchange [last week](https://www.newcannabisventures.com/charlottes-web-ipo-and-secondary-offering-boosted-to-16-45-million-shares-as-underwriters-exercise-over-allotment-option/). Its products are sold in 2,700 retail locations and the company is looking to triple its annual revenue this year. Borchardt said the company has already been able to capture 14 percent of the market.
And investors are taking note ー the stock surged more than 13 percent Tuesday, its third day of trading on the public market.
This is only the beginning for CBD products on the market, Borchardt said.
"You're going to be seeing people buying CBD water, and they are going to feel good. It's a wellness thing."
For full interview [click here](https://cheddar.com/videos/dirty-lemon-adds-cbd-to-its-beverage-menu).
Catching you up on today’s entertainment headlines with the Grammys announcing new categories to be added to the awards show, Johnny Depp and Jeff Beck planning to release an album together, Britney Spears' ex-husband crashing her wedding, and more.
Erika Alexander and Whitney Dow, directors of 'The Big Payback,' join Cheddar News to discuss their new film, 'The Big Payback.' It premieres Saturday, June 11 at the Tribeca Festival.
'Pride Portraits' is a trans-led organization aiming to visually represent the LGBTQ+ community one photograph at a time. Eden Rose Torres, founder and president of Pride Portraits, joins Cheddar News to discuss its participants and the issues the LGBTQ+ community still faces.
The 75th Annual Tony Awards will take place on Sunday, June 12. Cheddar News takes a closer look at who's nominated and what audiences can expect from the ceremony.
On this episode of ChedHER: Global VP of LinkedIn Sales Solutions explains how she leads a 1,000+ person team for LinkedIn's $1 billion business, and gives advice for determining your own unique leadership style; Chief Sales Officer at Xometry, joins ChedHER breaks down why women should consider careers in manufacturing, and what opportunities are available for them in this industry; Founder of Pride Live & Stonewall Day, joins ChedHER talks about the mission and story behind Pride Live, and what to expect from this year's Stonewall Day.
Kathy Mayerhofer, Chief Sales Officer at Xometry, joins ChedHER to discuss why women should consider careers in manufacturing, and what opportunities are available for them in this industry.
Alyssa Merwin, Global VP of LinkedIn Sales Solutions, joins ChedHER to discuss how she leads a 1,000+ person team for LinkedIn's $1 billion business, and gives advice for determining your own unique leadership style.
Diana Rodriguez, Founder of Pride Live & Stonewall Day, joins ChedHER to discuss the mission and story behind Pride Live, and what to expect from this year's Stonewall Day.
Amanda Jones is the TikToker behind the “healthy Coke” recipe. In her viral post, she shared a concoction of balsamic vinegar and La Croix, allegedly something she learned from her pilates instructor and claimed it tastes just like Coca-Cola — only healthier. Jones joined Cheddar News and walked Hena Doba and Ken Buffa through the unusual recipe to have a taste for themselves.
Lower Manhattan's iconic Stone Street is getting a bubbly makeover. Champagne Nicolas Feuillatte will be 'unleashing the bubbles' throughout the month of June in New York City, with themed events, bubble ball pits, and special menu and drink experiences. Anne-Laure Domenichini, director of communications for Champagne Nicholas Feuillatte, joins Cheddar News' Closing Bell to discuss.
