*By Conor White* Digital payment service Zelle is expected to grow its user base by 73 percent in 2018, and overtake rival Venmo in the process, according to a new forecast from eMarketer. But the growth has little to do with user preferences or word of mouth ー rather, it's because Zelle is readily available inside the apps of more than 30 U.S. banks. With such wide availability, though, comes the risk of fraud. "Any financial product is confronted with these kinds of fraud issues," explained Ravi Loganathan, head of business intelligence at Early Warning Services, the company that created the Zelle app. "On the fraud side, we are well below any industry benchmarks out there." But according to an April report by the New York Times, Zelle is especially vulnerable thanks to aspects of its design: all someone needs is a phone number or email address, and the user is not always notified when money is transferred into or out of an account. In an interview Wednesday on Cheddar, Loganathan insisted Early Warning Services is fixing the loopholes being exploited by hackers. "What we are doing is working actively with the financial institutions to strengthen and to do the education and training that is needed for consumers to better understand how to use the service and then how to also detect fraudsters." The improvements come at a crucial time. According to a new study from Zelle, 75 percent of millennials have used a digital peer-to-peer payment service at least once, and 49 percent use one weekly. For the full segment, [click here.](https://cheddar.com/videos/zelle-examines-consumer-payment-tech-and-behavior)

Share:
More In Technology
Breaking Down the 5G Deployment Disconnect Between Airlines and Telecoms
Hugh Odom, founder and president of Vertical Consultants, shared his expertise on telecommunications with Cheddar on the safety issue raised about 5G deployment by airlines. The installation was partially delayed again on Tuesday as the airlines warned of potentially catastrophic delays in a letter to the Biden administration. Later, both Verizon and AT&T relented and put a pause on some of the implementations. "The first thing the Biden administration needs to do is get everybody in the room and say, look, aviation industry, identify the problem — wireless industry, come up with a solution," said Odom.
Microsoft Acquisition of Activision a Step Towards Leading on the Metaverse
Microsoft announced on Tuesday it's acquiring video game publisher Activision Blizzard for nearly $70 billion in cash, a company that's is known for big titles like "Call of Duty" and "World of Warcraft." Lyron Bentovim, Glimpse Group president and CEO, and Dan Ives, managing director and senior equity research analyst at Wedbush, sat down to talk about what Ives called "a shot across the bow" towards the competition. "This is pretty exciting for the industry as a whole because another one of the big players is coming to the metaverse," said Bentovim. "Microsoft using metaverse in the quote from their CEO in their press release shows the importance of this deal."
What Netflix Investors Should Look for as Streaming Competition Grows
Netflix may not be staying at the top of the streaming wars, according to some wary investors, as competition heats up and it raises prices yet again. Tuna Amobi, director and senior equity analyst at CFRA Research, spoke with Cheddar about what investors should be considering should they stick with the streaming pioneer or drop the investment. "I think it's always mostly about the subscriber growth for the Q4, which is going to be an indicator of how the company has been navigating the speed bumps that we saw early in the year," said Amobi.
L’Oréal Leans Into High-Tech Innovations for Home Hair Coloring
L’Oréal is doubling down on its investment in tech. The French beauty giant unveiled two new high-tech products ahead of CES 2022, aimed at simplifying the hair coloring process. Guive Balooch, global vice president of L’Oréal Technology Incubator, joined Cheddar's Opening Bell to discuss the company's innovations for hair coloring, including the Colorsonic application device and the Coloright AI diagnostic tool.
Walmart to Throw Its Hat Into the Ring of Metaverse, Crypto & NFTs
Walmart is one of the latest companies looking to adapt to the emerging digital economy by possibly establishing its own cryptocurrency. The retail giant filed at least seven applications with the U.S. Patent and Trademark Office, including one for blockchain assets.
Predictions for Bitcoin As it Plunges Below $40,0000
Bitcoin plunged below the $40,000 mark on Monday, hitting its lowest price since September. The world's most valuable cryptocurrency has had months of hot and cold streaks, and the latest drop now has investors wondering just what 2022 will have in store for bitcoin and the crypto space as a whole. Ben McMillan, CIO at IDX Digital Assets, joined Cheddar Movers to discuss.
Walmart, FedEx Order GM's Electric Delivery Vans
You could be seeing more electric delivery vans on the road soon. Walmart and FedEx have inked deals with GM's all-electric brand BrightDrop to add thousands of vehicles to their fleets. Walmart has reserved 5,000 vans for the first time, while FedEx is expanding an initial order of 500 vehicles. Michael Zimmerman, partner and head of logistics at Kearney, joined Cheddar to discuss what this means for the electric vehicle market moving forward.
Load More