Rafael Acevedo, Group Director for Diet Coke North America, explains the company's thinking behind its largest overhaul since the drink was introduced in 1982. Diet Coke is rolling out four new flavors for 2018.
Acevedo explains the company spoke to over 10,000 people, or "style seekers" as he calls them, who are seeking adventure and bold, new flavors in their lives. Acevedo says all packaging graphics are changing, and so far they're testing significantly better than the older ones.
Acevedo assures customers Diet Coke's original formula will not be changing. The no calorie beverage will be getting four new flavors: Feisty Cherry, Ginger Lime, Twisted Mango, and Zesty Blood Orange.
Damage from the Los Angeles inferno is setting records—and it's not over. Plus, rate-cut drama, the battle over Greenland, and Zuckerberg bends the knee.
Watch Duty CEO, John Mills, talks to Cheddar about how the app works, how it helps people in real time and how people can donate to help those affected.
JP Richardson, CEO at Exodus, discusses bringing Exodus public, his thoughts on the future of crypto markets, and tips to take the first steps into the space.
Jonathan Alter, journalist and author, discusses Trump's threats to take back the Panama Canal, unraveling foreign policy work done by Jimmy Carter in 1978.
Curious as to what your latest streaming bundle will look like? Find out what the future of media looks like from Ken Leon, Research Director, at CFRA. Watch!
Nathan Bomey, Reporter at Axios, discusses where Tesla stands, Musk's relationship with the incoming president and expectations for Tesla throughout 2025.
Senior Writer at Fast Company, Elizabeth Segran, discusses how Sephora has become the dominant beauty retailer and why brands want to sell there. Watch!
