WarnerMedia's new streaming service HBO Max is already leading the pack — in terms of price.
Though viewers will need to shell out more for the service than its competitors, the price might actually be a bargain. HBO customers already pay $14.99 a month. With HBO Max, people will pay the same amount but get more bespoke programming and 10,000 hours of previously released movies and television shows.
WarnerMedia held an investor day for its new streaming service on Tuesday, unveiling more details about the highly anticipated platform. HBO Max will be half focused on younger millennial programming, with the other half focused on entertainment for children and adults.
The service, slated to launch in May 2020, will be the home for exclusive shows based on top properties including the Game of Thrones prequel House of Targaryen and a Gossip Girl" sequel. It will also have a rebooted version of *The Boondocks and a musical series set in the Grease 1950s universe, as well as *Sesame Street" and spin-offs from the franchise.
WarnerMedia also has a goal of HBO Max reaching 50 million users by 2025. It already has a head start, given that HBO already has 37 million domestic subscribers and standalone HBO Now customers will get HBO Max for the same price.
While the service does cost three times the price of the upcoming Apple TV+, which is set to launch on November 1 at $4.99, HBO Max will come with a large library of shows and movies. Customers will also be able to find TV series including South Park, Friends, The Fresh Prince of Bel-Air, and The Big Bang Theory. DC movies including Joker will be available at launch, among other titles.
In order to run some of this content exclusively, WarnerMedia has pulled some of the high-profile content from competitors like Netflix and Hulu. That should give HBO Max a competitive boost, considering that many of these shows are proven hits and household names.
In addition, HBO Max gets benefits from the strong HBO brand. Many consumers equate HBO with quality and award-winning programming. WarnerMedia plans to double its annual spend on HBO content to $2 billion in 2020. It's still a fraction of the $15 billion Netflix is set to spend on shows and movies this year. Even with the smaller budget, HBO dominated at the Emmys this year, taking home 34 top honors. Netflix nabbed 27, while Amazon had 15.
Still, it's not all smooth sailing ahead for HBO Max. The company could potentially dilute the brand name if it expands to shows and movies that aren't up to the same standard loyal HBO audiences are used to.
It's also the late entrant to a marketplace that will already have Apple and Disney's new streaming platforms, as well as Netflix, Hulu, and the myriad of hyperspecific streaming services that cater to niche tastes. While the $15 price point isn't unreasonable, viewers may be checking their wallets by next May to see if they have enough left in the budget to add HBO Max.
Jean-Denis Mariani, the chief digital officer at COTY, the parent company for major brands like Bottega Veneta, Burberry, and Kylie Skin, joined Cheddar to talk about the impact of the pandemic on the beauty industry and the rapid shift to e-commerce sales. "There is no digital strategy anymore, only strategy in a digital world," he said. Mariani also talked about personalized makeup selection for consumers as the beauty sector begins to incorporate technology like artificial intelligence.
Amid an ongoing global semiconductor chip shortage, American automaker Ford has decided to open up supply chains of its own. Karl Brauer, an executive analyst at iSeeCars.com, joined Cheddar to discuss Ford's new partnership with multinational semiconductor maker GlobalFoundries to build those chips domestically. Brauer praised Ford for the move both for ongoing supply woes and the future of automobile manufacturing. "It's not just the supply chain," he said. "It's not just about getting chips, but maybe getting chips that are more customized and specific to your needs."
Gerald Johnson, Executive VP, Global Manufacturing and Sustainability at General Motors, joins Cheddar News to break down what Factory ZERO signifies for GM's all-electric future and why the auto manufacturer will be a leader in the growing EV industry.
According to the U.S. Labor Department, a record 4.4-million people quit their job in September, with data showing there are seven unemployed workers for every ten job openings.
However, Americans aren't just quitting their jobs for more suitable ones, many are embracing their entrepreneurial side, leaving to start their own business. Dick Schulze, founder of Best Buy joined Cheddar's Opening Bell to discuss.
Airlines are gearing up for a busy winter season as they continue to rebound from the pandemic. But jet fuel prices combined with the ongoing labor shortage could put a damper on those holiday gains. Christian Vernet, president of La Compagnie, the only all business class airline in the world, joined Cheddar for an update on the state of the airline industry and how it's dealing with the surge in demand after the U.S. reopened its border to international visitors.
Cadillac is launching its first ever all-electric vehicle. The 2023 Lyriq boasts an estimated 300 mile range, $60,000 dollar starting price, a 33-inch advanced LED display, among many other features. The rollout comes as Cadillac has posted record third quarter global sales and plans to become all-electric by 2030. Rory Harvey, vice president of Cadillac, joined Cheddar to discuss what drivers can expect from the Lyriq, and how the brand has been able to deal with the ongoing chip shortage.
Octavio Marenzi, Founder & CEO of Opimas, discusses how labor participation is directly correlated with wage pressures and why supply chain issues are having little effect on earnings from the retail sector.
Philip Palumbo, Founder, CEO & Chief Investment Officer of Palumbo Wealth Management, discusses why wage pressure could impact earnings going forward and talks about the valuation mismatch within the tech sector.
Adam Coons, Portfolio Manager at Winthrop Capital Management, explains why supply chain constraints are the biggest risk to markets and which sectors are poised to outperform if interest rates rise.
Macy's reported a Q3 earnings beat and raked in $5.4 billion in revenue. The department store giant also said it is equipped to handle the expected holiday shopping rush. The company also announced it would be launching its own curated digital marketplace in 2022.
