WarnerMedia's new streaming service HBO Max is already leading the pack — in terms of price.
Though viewers will need to shell out more for the service than its competitors, the price might actually be a bargain. HBO customers already pay $14.99 a month. With HBO Max, people will pay the same amount but get more bespoke programming and 10,000 hours of previously released movies and television shows.
WarnerMedia held an investor day for its new streaming service on Tuesday, unveiling more details about the highly anticipated platform. HBO Max will be half focused on younger millennial programming, with the other half focused on entertainment for children and adults.
The service, slated to launch in May 2020, will be the home for exclusive shows based on top properties including the Game of Thrones prequel House of Targaryen and a Gossip Girl" sequel. It will also have a rebooted version of *The Boondocks and a musical series set in the Grease 1950s universe, as well as *Sesame Street" and spin-offs from the franchise.
WarnerMedia also has a goal of HBO Max reaching 50 million users by 2025. It already has a head start, given that HBO already has 37 million domestic subscribers and standalone HBO Now customers will get HBO Max for the same price.
While the service does cost three times the price of the upcoming Apple TV+, which is set to launch on November 1 at $4.99, HBO Max will come with a large library of shows and movies. Customers will also be able to find TV series including South Park, Friends, The Fresh Prince of Bel-Air, and The Big Bang Theory. DC movies including Joker will be available at launch, among other titles.
In order to run some of this content exclusively, WarnerMedia has pulled some of the high-profile content from competitors like Netflix and Hulu. That should give HBO Max a competitive boost, considering that many of these shows are proven hits and household names.
In addition, HBO Max gets benefits from the strong HBO brand. Many consumers equate HBO with quality and award-winning programming. WarnerMedia plans to double its annual spend on HBO content to $2 billion in 2020. It's still a fraction of the $15 billion Netflix is set to spend on shows and movies this year. Even with the smaller budget, HBO dominated at the Emmys this year, taking home 34 top honors. Netflix nabbed 27, while Amazon had 15.
Still, it's not all smooth sailing ahead for HBO Max. The company could potentially dilute the brand name if it expands to shows and movies that aren't up to the same standard loyal HBO audiences are used to.
It's also the late entrant to a marketplace that will already have Apple and Disney's new streaming platforms, as well as Netflix, Hulu, and the myriad of hyperspecific streaming services that cater to niche tastes. While the $15 price point isn't unreasonable, viewers may be checking their wallets by next May to see if they have enough left in the budget to add HBO Max.
Not only has the Shiba Inu cryptocurrency become the 13th most valuable cryptocurrency by market cap with a worth of over $23 billion, but it has made one duo, known as the Shiba Brothers, millionaires. The brothers, Tommy and James, and Oskar Kowalski, Founder of The Global Incubator, join Cheddar News' Closing Bell, where they discuss their collaboration on Legends of Bezogia.
Fintech startup UNest is providing financial planning tools for parents saving on behalf of their children and has raised $26 million to accelerate its mission. Ksenia Yudina, Founder and CEO at UNest, joins Cheddar News' Closing Bell, where she discusses how her company is closing the wealth gap and leveling the playing field for the next generation.
Stocks closed sharply higher Thursday after several days of investor skittishness over the COVID-19 Omicron variant. This rebound comes despite several cases of the variant being reported in the United States. Gene Goldman, Chief Investment Officer at Cetera, joins Cheddar News' Closing Bell to discuss today's close, the Fed's recent announcement about speeding up their taper timeline, and more.
Austin Winsberg, creator of the NBC series "Zoey's Extraordinary Playlist" joined Cheddar's "Closing Bell" to dish out some details about the holiday movie special "Zoey's Extraordinary Christmas" now on Roku. Despite initial plans for producing a new Season 3 despite being canceled by the network, Winsberg said that it is not necessary to have seen the first two seasons in order to enjoy the movie. He noted that following cancellation fans rallied behind the show, campaigning for it to come back, which led to a movie being greenlit by Lionsgate to be completed within just a four-month window, according to Winsberg.
As the Leonardo DiCaprio-backed, pure-play electric vehicle company Polestar plans to close a SPAC IPO with Gores Guggenheim, CEO Thomas Ingenlath talked to Cheddar about how the company positioned itself to be able to go public. With competition tightening in the electric vehicle sector, Ingenlath noted what differentiates his cars from the competitors. "Scandinavian cool design and of course the road to zero emissions is something that we take very, very seriously," he said.
Bitcoin is slowly coming back to life after plunging recently, but everyone's favorite cryptocurrency needs to chart a 77% rally in the next four weeks to reach the widely forecast year-end value of $100,000. Bitcoin was trading more than 0.8% percent lower on Thursday morning, Ethereum was also declining. David Nage, portfolio manager at Arca, joins Cheddar News to talk discuss the market.
Jack Dorsey is stepping down as CEO of Twitter. In a statement, he says he is leaving because the company is ready to move on from its founders. Twitter's chief technology office Parag Agrawal will take over as CEO. Ian Sherr, editor at large at CNET, joins Cheddar News to talk about the announcement.
Actor Chris Diamantopolous joined Cheddar's "Between Bells" to talk about his new Netflix movie "Red Notice," starring alongside Ryan Reynolds, Dwayne Johnson, and Gal Gadot, and the massive success it has seen since its release. Diamantopoulos discussed what it was like stepping into the role of the villain, being able to play a character so different from himself in real life. He also talked about playing a heavy in another hit Netflix production, "True Story," and what it was like working with Kevin Hart and Wesley Snipes.
Michelle Holder, president of the Washington Center for Equitable Growth and a labor economist at John Jay College joins Cheddar News to discuss the October jobs report.
