WarnerMedia's new streaming service HBO Max is already leading the pack — in terms of price.
Though viewers will need to shell out more for the service than its competitors, the price might actually be a bargain. HBO customers already pay $14.99 a month. With HBO Max, people will pay the same amount but get more bespoke programming and 10,000 hours of previously released movies and television shows.
WarnerMedia held an investor day for its new streaming service on Tuesday, unveiling more details about the highly anticipated platform. HBO Max will be half focused on younger millennial programming, with the other half focused on entertainment for children and adults.
The service, slated to launch in May 2020, will be the home for exclusive shows based on top properties including the Game of Thrones prequel House of Targaryen and a Gossip Girl" sequel. It will also have a rebooted version of *The Boondocks and a musical series set in the Grease 1950s universe, as well as *Sesame Street" and spin-offs from the franchise.
WarnerMedia also has a goal of HBO Max reaching 50 million users by 2025. It already has a head start, given that HBO already has 37 million domestic subscribers and standalone HBO Now customers will get HBO Max for the same price.
While the service does cost three times the price of the upcoming Apple TV+, which is set to launch on November 1 at $4.99, HBO Max will come with a large library of shows and movies. Customers will also be able to find TV series including South Park, Friends, The Fresh Prince of Bel-Air, and The Big Bang Theory. DC movies including Joker will be available at launch, among other titles.
In order to run some of this content exclusively, WarnerMedia has pulled some of the high-profile content from competitors like Netflix and Hulu. That should give HBO Max a competitive boost, considering that many of these shows are proven hits and household names.
In addition, HBO Max gets benefits from the strong HBO brand. Many consumers equate HBO with quality and award-winning programming. WarnerMedia plans to double its annual spend on HBO content to $2 billion in 2020. It's still a fraction of the $15 billion Netflix is set to spend on shows and movies this year. Even with the smaller budget, HBO dominated at the Emmys this year, taking home 34 top honors. Netflix nabbed 27, while Amazon had 15.
Still, it's not all smooth sailing ahead for HBO Max. The company could potentially dilute the brand name if it expands to shows and movies that aren't up to the same standard loyal HBO audiences are used to.
It's also the late entrant to a marketplace that will already have Apple and Disney's new streaming platforms, as well as Netflix, Hulu, and the myriad of hyperspecific streaming services that cater to niche tastes. While the $15 price point isn't unreasonable, viewers may be checking their wallets by next May to see if they have enough left in the budget to add HBO Max.
We're entering a brave new world of broadly legal sports betting. Over 30 states and Washington, DC, have legalized sports betting in the year and a half since the supreme court struck down the federal ban on the activity.
But legalization isn't a simple proposition. The federal law might be struck down but its still up to each state to decide whether to legalize sports betting, and answer a litany of questions that come with it. Should you include online gambling? How much should people be allowed to bet? Should there be limits on advertising for sports betting?
Darren Heitner, founder of Heitner Legal, and Daniel Wallach, founder of Wallach Legal, join None of the Above's "Business of Sports: The Year Gambling Took Over" special to discuss.
Over the past decade, the resale market has completely transformed, allowing people to utilize platforms such as Etsy, Poshmark, eBay, and more to create a lucrative business from the comfort of their homes. However, as the space of secondhand sellers and thrifters gets more and more crowded, small businesses are facing bigger obstacles to not only thrive in the market but also survive. Yvette Liebesman, a law professor at Saint Louis, joins Cheddar News to discuss.
Even as tech giant Google implements a vaccination mandate, charging its employees to declare their vaccine status within a time frame or risk dismissal, the federal government is tangled up in the court system trying to impose one of its own. Cindy Cohn, the executive director of the Electronic Frontier Foundation, and Harry Nelson, founder and managing partner of Nelson Hardiman LLP, joined Cheddar to debate the ethics, efficacy, and legality surrounding the issue. While Cohn noted that she thinks the federal mandate might be legally sound, her organization is also concerned with a separate question of privacy. "At EFF what we're most interested in is the digital surveillance that's going along with some of these attempts to try to track and confirm whether people are vaccinated or not," she said.
A new report from CNBC says Instagram recently reached a new milestone -- 2 billion monthly active users. It comes amid a year of controversy for the photo-sharing app and its parent company, Meta. SocialFlow CEO Jim Anderson joins Cheddar News' Closing Bell to discuss.
A report from KPMG International found that global mergers and acquisitions in 2021 reached $5.1 trillion in transactions. Carol Streicher, U.S. deal advisory and strategy service group leader for KPMG, joined Cheddar's "Closing Bell" to talk about the record-breaking year and next year's outlook, which KPMG says could be even more staggering. "We're not seeing any slow down in '22," she said, regarding survey results of 350 business leaders. "Things that were tailwinds for us in M&A activity this past year are going to continue to be tailwinds for us in 2022."
MotorTrend named the Rivian R1T as the 2022 truck of the year - a prestigious title given by the publication as a way for automakers to tout third-party validation. Rivian beat out traditional, legacy truck favorites like Ford and General Motors.
MotorTrend said the company earned high marks for safety, efficiency, value, advanced design, engineering excellence, and performance of intended function. MotorTend head of editorial Ed Loh joins Cheddar News' Closing Bell to discuss.
Stocks closed higher Wednesday on the heels of the Federal Reserve's December meeting. Chairman Jerome Powell announced the central bank would leave interest rates low and unchanged for now, with the anticipation of three hikes next year. The Fed will also speed up the timeline of its asset tapering, beginning in January 2022. Dan Russo, Portfolio Manager and Director of Research at Potomac Fund Management joins Cheddar News' Closing Bell to discuss today's close, how investors reacted to the Fed's announcements, and more.
There is a new way for investors to bet on cannabis - the AdvisorShares Poseidon Dynamic Cannabis ETF targets about 20 of the biggest names in U.S. cannabis. It comes at a time when it's still difficult for investors to access the space. Cheddar News cannabis reporter Chloe Aiello spoke with co-founder and managing director for Poseidon Investment Management, Emily Paxhia.
